Tuesday, February 18, 2020

Disney Launches Wedding Dress Range Replicating Iconic Princesses

Dresses inspired by Ariel, Cinderella, and Rapunzel are most commonly seen at child parties - but now Disney is targeting adults. The entertainment giant has teamed up with bridal boutique Allure Bridals for a new wedding gown range that replicates many of the famous Disney characters.

Among the 16 styles in the collection are those inspired by Ariel, Aurora, Belle, Jasmine, Cinderella, Pocahontas, Rapunzel, Tiana, and Snow White. The Disney range, which features ball gowns, mermaid trains and fit-and-flare hemlines, will be unveiled next April at the 2020 New York Bridal Fashion week.

Prices will range from $1,200 to $2,500 - and up to $10,000 for the seven dresses in the Disney Fairy Tale Weddings Platinum Collection. But brides-to-be will not find the dresses in UK stores. They will only be sold in North America bridal boutiques, with the platinum dresses available at Kleinfeld Bridal stores in New York and Toronto.

Allure Bridals CEO, Kelly Crum, said she the team "worked tirelessly" on each gown. "Each dress features intricate detailing specifically inspired by the timeless characters known and loved by all of us at Allure and Kleinfeld, as well as our brides," she said.

"So many brides grow up admiring their favourite Disney Princess characters and are inspired by their journeys, gowns and stories of the classic films." Allure Bridals said that all dresses will be available in sizes 0 to 30.

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