Tuesday, April 19, 2011

Kate Moss to Design her Own Wedding Dress.

From the runway to the aisle, bride-to-be Kate Moss is reportedly in full wedding planning mode. And of course the biggest question we've all been wondering -- what will the fashion icon wear? We know she has her own line for Topshop, and rumor has it, she's designing her own wedding dress as well.

Well-known designer and friend of Kate's for 15 years, Vivienne Westwood let the secret slip last week.When asked if she was going to create Kate's dress, Vivienne said, "No, I think she's designing it herself. She has done her own fashion range and she knows about clothes. She knows what she is doing, she doesn't need my help."

Then again, maybe her mind isn't totally made up, reports that during a London Fashion Week dinner for Topshop, Kate announced that John Galliano would be designing her gown. The creative director for Christian Dior, John Galliano has been friends with Kate since the early days of her modeling career.

Kate's wedding to 'The Kills' frontman, Jamie Hince is planned to take place July 2, with Kate’s eight-year-old daughter Lila Grace as her chief bridesmaid.

Ralph Lauren 4D Fashion Show.

Well, Well, Well, Fashion is making an amazing rise in mixing with intriguing technology. Last night, Ralph Lauren staged the much talked about 4D fashion show in New York City and in London. It featured a 10 minute 4D light installation which was projected onto the façade of the designer’s London and New York City flagship locations. The incredible show was put on to celebrate 10 years of RalphLauren.com in the U.S. and the launch of e-commerce in the UK.

This global event marked a first for the fashion world and further reinforced the brand’s dedication to innovation by seamlessly combining art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the façade in a culmination of fashion, art and technology

“While celebrating 10 years of RalphLauren.com in the U.S. and the launch of e-commerce in the UK, we look forward to exploring new ways to tell our brand’s story through innovation and technology,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications. “The light show is an extension of the Company’s dedication to pioneering the digital space with exciting and unique concepts.”

CK One 2011 Campaign.

With a star-studded cast led by Dutch supermodel Lara Stone, ck one unveiled today its Spring 2011 global advertising campaign as a multi-platform experience.

No longer just a fragrance, ck one ck one is the new lifestyle brand of contemporary men’s and women’s jeanswear, underwear, and swimwear. The label takes inspiration from the iconic, globally recognized ck one unisex fragrance brand.

The imagery for the campaign was captured during a multi-day shoot in New York City by renowned fashion photographer Steven Meisel, who shot the original campaign for the launch of the ck one fragrance in 1994, setting the tone for this powerful brand. The campaign imagery was filmed and all of the print images are still captures from the video footage.

Featuring over 30+ dynamic individuals, the ck one Spring 2011campaign builds on the iconic visual legacy of the brand. Unlike other campaigns wherein everything is revealed on one day, ck one is unveiling its multi-faceted promotion by stages, leading up to a full reveal on Tuesday, March 1st.

Planned to be on-line, mobile, print, and outdoor, this ck one campaign will be the largest digital initiative in the company’s history to date with the global hub of the ck one brand located at the newly launched www.ckone.com.

Created for consumers and fans to personally experience the brand and learn more about the lifestyle, products, campaign and featured talent, ckone.com will be the uniting factor the mobile web and social media applications created for the campaign.

Interactive, user-based experiences will be a key component of all aspects of the campaign and events that surround it and social media will be a powerful component of the ck one experience around the world.

In addition to the interactive video content featured on the site, ckone.com users will be able to generate their own content and create conversations around that content via social media platforms like Facebook® and Twitter®, making this content viewable and shareable with friends and fans globally.

Users will be able to view and share profiles of the campaign cast members, answer rotating prompts based on questions posed by the cast, and even create, upload, and tag their own videos on the site, thus becoming part of the campaign.

User generated content will not be separated from the cast content, but will rather be positioned alongside the cast videos. The site will be available in 11 languages and have a global retail store and e-commerce locator.

The campaign will be supported with custom mobile applications (iPhone, Android, and Symbian) with exclusive campaign content; global social media integration; and robust AR (Augmented Reality) programs with cutting edge image recognition technology (no code necessary).

An on-line teaser campaign with video ads begins this week on key global websites, which will encourage users to “like Calvin Klein on Facebook® to reveal more” about the campaign. The teaser campaign will also launch Calvin Klein’s permanent social media presence in China on popular social networking sites websites Ren Ren® and Weibo®.