Saturday, January 21, 2012

Episode Fashion Management : Marketing Campaign 2012

 We recently commissioned top North West beauty and portrait photographer, Rory Lewis to provide us with a series of fashion orientated marketing images.

Over the past year, our company has gone from strength to strength, and we felt that our market place identity and re branding strategy could benefit from some excellent portraiture. We were not disappointed.

Rory Lewis, a close friend, esteemed colleague and mentor came to Barcelona for the shoot, which took place in the amply equipped Shoot 115, in down town Barcelona.

Lasting one full day, we had a chance to meet and network with excellent creative talent ( Hair and Make Up Sheila Serrano), (Models Jasmin and William), and ( Gus and Miguel  at Shoot 115).

This culminated with an exterior shoot within the surreal backdrop of Gaudi's Park Guell, nestled high above Barcelona, where I gave an interview on my company, the fashion industry on 2011, and my plans for 2012.

Always the director, I then turned the tables on Rory Lewis  to find out what his plans were after a very successful 2011 which saw him shoot campaigns for clients like Vidal Sassoon and Selfridge's (Manchester).

Check out Rory's dramatic web presence design which showcases his technical perfection in the form of a gallery, along with a full interactive blog.  Rory Lewis Photographer  which contains a treasure trove of photography out takes, tips and advice for any professional, amateur or fashionista interested in this visionaries work.

For additional information and images, please check out our campaign and multimedia  from this link. Episode Fashion Management Campaign

Friday, January 20, 2012

Barcelona Fashion Events A/W 2012

The close of January sees an end to many  events in  Barcelona. The closure of festivities, the longer, warmer days (yes, already) and two of the most prestigious fashion events commencing within  Barcelona for 2012.

Barcelona Fashion Week (Which labels itself as 080)  and The Brandery (A showcase for designers, trends, fashion and creativity) commence on Barcelona from  January (25th to 28th for 080, and the 27th - 29th for The Brandery respectively).

Having worked at London Fashion Weeks, and frequently attending Paris Fashion Weeks, I am intrigued to see what will be served in the fashion stakes.Will the style and designers live up to the architecture and artisitic inspiration of the city?

Join us next month as we attend the shows, check out the styles, the designers, the locations, the celebrities and the events. Presenting a full and unabridged account of fashion in the city from the Autumn / Winter 2012 shows.

El Rocio Models and 4eyes Barcelona: Social Event

Two forces in fashion merged last Saturday night,as model and events agency El Rocio, joined forces with the urban boutique, 4eyes for a night for shopping, scouting and socialising at their intimate boutique, nestled close to Plaza Espana.

The night showcased generous discounts on the clothing (Think edgy, urban, structured and independant). DJ Michael Ryan threw some great tracks across the venue, which presented it's top twelve models on the showroom floor (and also in pictorial  / calendar form, adorning the walls of the boutique), as well as giving guests a chance to be represented by the agency, on this glamour packed night.

Add to that Champagne, strawberries and good hospitality and you had the perfect start of the fashion  dominated month of  January within the Catalan super city we all know and love as Barcelona.

The Importance Of Being Karl Lagerfeld

In the deep, all-knowing German voice that could belong to no other, Karl Lagerfeld declared in 1984, “I would like to be a one-man multinational fashion phenomenon.” In this—as in so many things—he was, if perhaps not self-effacing, extremely prescient. Today, the influence of his designs is rivaled only by the infamy of his ever-present dark sunglasses (“They’re my burka,”he has professed), his magnetic pull towards controversy, and his tendency to say things like, “Vanity is the healthiest thing in life.”

Lagerfeld has become far more than just a fashion phenomenon. With runway conquests at the houses of Chloé, Fendi, and Chanel, and as a remarkable barometer of the twenty-first-century zeitgeist, he is an industry unto himself. In a business that tosses the word “icon” about with reckless abandon, he is genuinely iconic, wielding his trademark fan and his repertoire of witticisms—sometimes provocative, often amusing, and always Karl. Old enough to be the grandfather of some of his Parisian competitors, he is a modern Oscar Wilde, a black-leather dandy with a rock-and-roll pout.

The success of Karl Lagerfeld—who can reportedly turn out 200 original lightning-speed sketches in a twelve-hour stretch—is founded on a high level of technical skill, honed from an early age. After moving to Paris as a young man, he competed in a design contest sponsored by the International Wool Secretariat. His winning garment, a wool coat, led him to an apprenticeship with Pierre Balmain. (The dress category in the same competition was won by Yves Saint Laurent.) Despite his victory, Lagerfeld admitted that he didn’t much like designing coats; what he really loved doing, he told a reporter, was little black dresses. He went on, of course, to become the crown-bearer of the timeless empire whose founder was herself the progenitor of said little black dress: Chanel.

Fifty-seven years after Vogue first showed readers Coco Chanel’s innovative LBD in 1926, the company was placed in Lagerfeld’s studded, fingerless-gloved hands, and neither the LBD nor Chanel were ever the same. “My job,” Lagerfeld has said, “is to bring out in people what they wouldn’t dare do themselves.”In a way, this is what he did for the Chanel image, as well: Its elegance and dignity had lost their clout among the sixties generation of jeans-and-miniskirts-wearers, but Lagerfeld was able to transform the house into the ultimate purveyor of bad-girl chic (wealthy bad girl, that is). He was, it turned out, the perfect designer to bring the nodding camellias back to life. “Tradition is something you have to handle carefully, because it can kill you,” he told Vogue in 1984. “Respect was never creative.”

In his first years as creative director, Lagerfeld was accused by some critics of going too far—so far as to desecrate their hallowed memories of Chanel. He threw so much leather and chains into his early collections that his old friend Yves Saint Laurent balked: Chanel, he said, had become “frightening, sadomasochistic.” “Who can say what is good taste and what is bad taste?” the designer has countered. “Sometimes bad taste is more creative than good taste.”

Lagerfeld fights a fear of boredom by channeling his intense energy and curiosity into a variety of activities, any of which could be a separate career. Besides designing his many fashion lines, this multilingual hyphenate is a photographer, director, illustrator, costume designer, and diet guru. He has filled numerous homes with extraordinary decorative arts—and delighted auction houses when he’s put many of these objets under the gavel. His public appearances have superstar overtones; more than three quarters of a million people follow him on Twitter. His attendance at the 2005 Tokyo opening of the world’s largest Chanel store drew tears from fans in the crowd. “I witnessed not just one but many grown women weeping as Lagerfeld took to the thoroughfare,” reported André Leon Talley in Vogue.

Although he has a love of the eighteenth century—he views it as both the most polite and the most modern period, a time when “no one was young; no one was old. Everyone had white hair”—Lagerfeld is firmly planted in the now. “Fuck the good old days,” he told Vogue in 2004. “Today has to be okay, too. If not you make something second-rate out of the present.” With an edge of subversion as his perennial leitmotif, Lagerfeld reinvented and revivified one of the most important and historic brands in the world. And he has brought this same fearlessness into less heady markets, designing wildly successful capsule collections for H & M and Macy’s. When asked why he would lower himself—from designing $3,000 shorts for Chanel to entire dresses for a sliver of the price—he answered in typical fashion: “Because it amuses me.”

Karl Lagerfeld : Timeline


Karl Otto Lagerfeldt born in Hamburg to a Swedish father and German mother (once a lingerie saleswoman). After World War I, his father had dominated the condensed-milk market in Europe. Karl will later change his last name to Lagerfeld, claiming that the new variation sounds more commercial. He will also later claim 1938 as his birth year, though in 2003 the German press will produce a baptismal record dated 1933.


Moves to Paris, where he impresses fashion houses with his sketching abilities.


Wins the coats category in a design competition sponsored by the International Wool Secretariat; Yves Saint-Laurent wins for dresses. Lagerfeld becomes an assistant to Pierre Balmain.


Leaves Balmain, later saying, “I was not born to be an assistant.”Moves to Jean Patou, where he designs under the name Roland Karl. The Los Angeles Times reports, “Mr. Karl (whose real name is a trade secret) chose his own initial for what he calls the ‘K’ line of his first Patou collection.”He eventually will leave to become a freelancer.


Begins his tenure as head designer for Chloé, where he will remain until 1983—the brand’s headiest period. (He will reprise his Chloé success in the nineties.) Also starts collaboration with Fendi, an alliance that will last for decades. His friend, former French Vogue editor Joan Juliet Buck, later recalls, “They hired him to do the fur, and he throws out these unbelievable challenges: ‘Let’s line fur in fur, let’s knit fur, let’s tear fur up, let’s make holes in fur, let’s paint on fur, let’s paint on shearling.’


Asked by Alain Wertheimer, chairman of Chanel, to design for the label. Later recalls his friends’ advice to decline: “Everybody said, ‘Don’t touch it, it’s dead, it will never come back.‘ But by then I thought it was a challenge.”


Debuts first couture collection for Chanel. Carrie Donovan writes in The New York Times, “That Chanel has thrown down the gauntlet, challenging the supremacy of Saint Laurent, seems inescapable, as does the fact that some of the creaks are about to be taken out of that old dinosaur, couture.”


Launches a label under his own name. Tells Vogue, “I’ve not been dreaming all my life to have my name over a shop. Now, we’ll put it there because it’s the right moment to do it; and I made this name, why not use it?”


Starts photographing the Chanel press kits, launching his sideline work behind the camera.


Viciously criticized in The New Yorker by Holly Brubach for “desecrating the Chanel style with sight gags and overkill, with a tarty sex appeal and crass sensationalism.”


Returns to Chloé. Illustrates a new edition of children’s classic The Emperor’s New Clothes.


Infuriates global Islamic community when he embroiders phrases from the Koran onto dresses in his spring collection. Chanel hires a bodyguard for supermodel Claudia Schiffer, to protect against threats made by fundamentalists.


Leaves Chloé, and is unimpressed with his replacement, Stella McCartney. “I think they should have taken a big name,” he says. “They did—but in music, not fashion. Let’s hope she is as gifted as her father.”


Announces collaboration with H & M. “I was always quite fascinated by H & M,” he tells The New York Times. “Because people who buy Chanel and other expensive things buy there, too. For me, this is fashion today.”


Sells his brands Lagerfeld Gallery and Lagerfeld to Tommy Hilfiger. Lagerfeld and the 2004 Chanel collection are the subject of a documentary, Signe Chanel. After a public weight loss of more than 90 pounds, publishes The Karl Lagerfeld Diet, in which he states that “fashion is the healthiest motivation for losing weight.” Stages Spring Chanel show at Le Grand Palais. Vogue’s André Leon Talley reports that the “Elvis of fashion” told him, “It’s the highlight of my career to show at Le Grand Palais, because I was always made for this place when I came to Paris as a young man. I remember the date, November 19, 1952, the very first time I ever visited Le Grand Palais.”


Announces the launch of a new collection of denim and fitted tees for men and women dubbed K Karl Lagerfeld.


Lagerfeld Confidential, another documentary movie, premieres.


Immortalized as the host of fictional radio station “K109 —The Studio” in the video game Grand Theft Auto IV. “They had written a politically incorrect dialogue,” Lagerfeld says. “I loved it, in a time when everybody wants to be so politically correct.”


February: Walking the red carpet at Lincoln Center, is narrowly missed in a tofu-cream-pie attack by PETA supporters. (Instead, the protesters—shouting “fur pimp” and “fur kills”—peg an innocent, fur-free bystander, Calvin Klein, on the chin.) April: Celebrated as one of Time’s 100 Most Influential People in the World.


Designs a specialty bottle that incorporates his own image for Coca Cola Light in France. Appears as himself in a commercial for Volkswagen.


Directs actress Rachel Bilson in three commercials for Magnum ice cream bars. Creates a capsule collection for Macy’s. “The collaboration is a kind of test how to do this kind of clothes in that price range,” he says. “As you know, I love occasional co-branding. Macy’s is the perfect department store in the U.S., where everybody can find what they’re looking for without ruining their budget.”

Rosie Huntington-Whiteley's Super In Silk

Clad in a camisole, which was almost cut to her navel, Rosie managed to protect her modesty as she modelled in front of a packed crowd in Brazil.

Rosie, who topped FHM's Sexiest Woman list in 2011, completed the pyjama-style look with a pair of matching trousers and a faux fur bolero.

The British beauty was sporting the revealing attire for the Animale Show at Sao Paulo Fashion Week.

Dazzling Rosie recently took a break from her catwalk career to try her hand at acting.

She starred opposite Shia LaBeouf in robot action flick Transformers: Dark of the Moon.

While reviews were mixed, critics were united in praise for her incredible cheekbones.

And in good news for her many admirers, Rosie recently revealed she has no problems with stripping off:

She explained: "Going topless for Vogue wasn't a big deal at all because of the way it was done.

"It was one of the most enjoyable and tasteful shoots I've ever done. I am so proud of it."

Saturday, January 7, 2012

Episode Fashion Management : Photoshoot at Studio 115 Barcelona

This month  we were lucky to catch up with a very good friend, and highly esteemed beauty and portraiture photographer Rory Lewis, who I approached to shoot my new marketing campaign for 2012.

The pictures and the shoot will be coming next month, along with a full length  feature.

Thank you to  Rory Lewis (Photographer, Shelia Serrano(Make Up Artist, William and Jasmin (Models) and to Gus and Miguel at their excellent studio, Shoot 115, Barcelona ( We will look forward to working with this team again.

Spring Fashion Trends: The Return Of The Swinging 60's.

Each decade of the 20th century is prone to being defined by its fashions; and for each of those decades is a cycle of revival inevitable.

Some decades are revived in distinctive fits and starts, like the 80s returning in a burst of irony that made good on its promise; others, like the 60s, linger never too far out of reach. So while tousling up your sexiest bed hair and pulling on your teeniest mini may always be an option there’s no better time than 2011 and 2012  to inject even more of that swinging 60s vibe into your wardrobe.

 60s fashion: Where it’s been seen

The fall 2011 runways, when they fit to a particular decade, strutted mostly down a glamorous 1970's path. The 1930s were also fairly well represented. And then, amidst it all, a few key designers of influence were marching to the ’60s drum.

Burberry Prorsum’s bright block coloured coats and structured short-hemmed dresses hit a swinging London note. Miuccia Prada worked together flapper chic and 60s mod into graphic pleated tunics and Mary-Jane heels. Yves Saint Laurent, Bottega Veneta, and Marni also dabbled in the trend.


60s fashion for spring 2012

While the sixties fashion themes took root in fall 2011, don’t think they’ll be dead and buried by spring. Having found their way into numerous editorials already, we then saw the trend filter onto the spring 2012 runways. So expect to see the ’60s continue as a spring 2012 fashion trend.

1960s fashion looks

For the purpose of inspiring a ’60s look as best fitted to right now, and without getting too pedantic on historical accuracy, we’ll break up the era into three key looks.

’60s mod fashion

Who could forget the long legs and short hems of Twiggy and Jean Shrimpton? Or the iconic designs of Mary Quant? Look to these icons for an update on a mod look, with elements like:

*  Wide eyes curtained by big false lashes (top and bottom).
*  Bright block colours.
*  Graphic prints and colourful abstract geometric patterns.
*  Short, boyish hairstyles.
*  Masculine flat shoes like penny loafers.
*  For fall, swing coats and capes.

 ’60s folk fashion

Softer and sexier than a mod look, a folkish sixties look is free spirited with a Parisian twist. The icons? Look to the likes of Jane Birkin and Francois Hardy for inspiration.
Anything made out of lace, especially structured heavier lace pieces.

*  Peter-pan collars.
*  Ultra-short hemlines. Low-slung belts.
*  Monochrome instead of colour: plenty of white, cream, black.
*  Effortless sexiness with unfussy hair and winged-out eyeliner.

’60s sex kitten

The opposite of the androgynous mod, the sex kitten is another ’60s era cliche that has come back into play. Think any of the era’s stunning screen stars: Catherine Deneuve, Brigitte Bardot, Ann Margaret, Raquel Welch, Sophia Loren, Elizabeth Taylor. Try:

*  Cuts that draw in the waist, accentuating the bust and hips. It’s all about the curves.
*  Full circle skirts or slim pencil skirts, or cropped pants  with high waists.
*  Bed hair. Try a softer, modern update on Brigitte Bardot hair, or go all out bouffant. Just make it count.