Cher Was Announced As The Face Of The DSquared2 S/S20 Campaign

Cher is the new face of global brand DSquared2’s S/S20 campaign. In the shots, the septuagenarian is dressed head to toe in the brand, specifically an off-the-shoulder jumper with the word “ICON”—the theme of the campaign—stamped across the chest, and denim jeans. “Cher is beyond an icon, she is a cultural phenomenon,” said Dean and Dan Caten on the DSquared2 website reveal.

“Everyone knows her for her over-the-top glamour. For the campaign we wanted her in just jeans and a sweatshirt, giving space to her inner light that needs no sparkle.” The black and white images were shot by photography legends Mert Alas and Marcus Piggott. With campaign videos now playing on giant Time Square billboards, Cher took to Twitter earlier this week to tease fans ahead of the announcement. “Am I Going To Be In Time 🔲” she Tweeted.