Thursday, July 25, 2013

Barcelona Fashion Week Highlights: Spring / Summer 2014

The Spring / Summer 2014 Barcelona Fashion week was officially opened by The Vice-President of Catalonia, Joana Ortega, at the city’s DHUB building.The showcase ran from 8th - 12th July in Barcelona.

The inaugural show came from Catalan firm Mango, opening the 080 catwalk, from which the collections were shown, containing over 30 designers and brands in this bi-annual celebration of fashion talent.

These were some of the highlights;


´Listen with bated breath to the vague impulses of your heart. Small pains among the pale flowers. Now I rise, now I feel the fear and confusion. Now I welcome you on my shoulder if you don’t want me to be gloomy after the abandonment of a rainy sky. I feel the sky tremble when you touch my hand and I don’t want to avoid leaving the blue sky behind.´

A collection presented in soft pastels, with the primary use of blue. Soft, floaty silhouettes meets sharp tailoring and well constructed layers.



´The arrival by boat to the island of Santorini is an exceptional experience whose effects can be enhanced by listening to the "fires of Crete" in Markopoulos’ voice. There are strong reasons to find the scene bucolic, but the impression is short-lived. In approaching the coast of the island, the sea, so far above reproach, undergoes a radical transformation. We witness the centuries roll back until the absolute negation of all the clichés that have been written about the Aegean. We sail a fantastic archipelago of lava, volcanic slag, and sulfurous remains floating between vertiginously vertical cliffs. The submarine abyss seems an extension of the sheer drop of every cliff, the brutally split land swallowed by the sea.´

“Travel notes”. Terenci Moix, 1996.

The collection evokes the Santorini sunsets through silhouettes, prints and volumes taken from Hellenic folklore. Through the interplay of transparencies, textures, glints of light and images a sophisticated look is created for the chic woman.

Silks, irredescents, and textures presented in a palette of purple, silver, fuscia and white. Again an emphasis on soft layers with well composed jackets and trousers. We especially liked the bands of colours and the sharp contrasts through colour blocking.



´Ice cold silence whites obsession stillness ice calm infinite light silence cold ice.´

Formal cuts, relaxed tailoring with hints of  the Avant Garde and asymmetrical deconstructions. This collection was typically presented in a palette of grey, blue and white, without disappointment.



The lumberjack’s trade involved the construction of rafts, effectively vessels made of logs, and the guidance of the rafts downriver. The logger’s activity began with felling in the forests in winter. The logs were then rolled down the hillsides to the watercourses where the logs were floated down to points where the rafts were lashed together. In the summer the rafts were guided down to the lumber distribution points.

The lashing of the trunks together inspired techniques that use knots like macramé and the Spanish knot technique. Manual embroidery worked in silk and ribbons make up an important part of the collection.

The full volumes of the pieces are combined with more structured than worked woven pieces. The fabrics are mostly silk, cotton voile, resined linen and twill. Colors are in the blues, greens and grays.



´All they who dream of power,
have already sold their soul to the devil.´

(German writer, artist and politician)

An Avant Garde female collection  in a dark palette with detailing in contrasting colours. Elements of gothic hark back to the designers heritage of Barcelona, whilst chiffon and layers make this collection an idea investment for summer.



The brand embodies gentleness and strength at the same time, comfort and elegance, a reflection of the way of life of today's woman. Along with her studio team, she is dedicated to developing clothes that offer an alternative interpretation of modern femininity. After years of experience and research, gem-like pieces are created, noted for their interplay of transparencies and manual embroidery work.

The boutique is an intimate space which hides a workshop round back, reminiscent of turn of the century ateliers in Paris. It is a place hidden in an alley of the old city, whose secret is spread by word of mouth since more than a decade ago…

The collection features long dresses and delicate tops, comfortable and wearable in multiple combinations with silk belts. An interplay is created between these two layers, as colors are revealed underlying darker pieces. The foundation is a basic silhouette dress, a wardrobe standard, overlayed with unique pieces made ​​of fine and elegant tulle, embroidered and made by hand. Through unique headdresses and masks that accompany each dress, reminiscent of a puppet theater, we are transported to a timeless magic.

Materials: different tulles: natural silk, lycra, polyamide, different jersey knits: silk and polyamide silk satin, are worked and dyed by hand in the atelier.



With a nod to post-modern minimalism and the importance of balance in the structure of a garment, the Spring Summer 2014 collection of Yiorgos Eleftheriades is, basically, a series of sculptured silhouettes.

The effect is achieved via sharp shapes, with applicated details, cut-outs and paper like effects. Individual pieces can be easily juxtaposed in a variety of layered combinations.

The collection's main purpose is to create an easy-going - but impressive at the same time - wardrobe that fits an elegant contemporary female in whatever environment she chooses to inhabit.



Like cycles, seasons, day and night. States in permanent REPETITION and MOVEMENT. The basis for this collection lies in these two concepts.


Abercrombie & Fitch Under Investigation

Abercrombie & Fitch  is under investigation from France's human rights watchdog, following claims that the retailer hires staff based on their appearance. The American company has come under fire in the past for its overly exclusive marketing approach, and is renowned for its attractive model hosts greeting guests at store entrances.

The Defenseur des Droits investigating body specialises in discrimination cases and reported that it has reason to believe that staff who were hired as "models" were also used as sales clerks.

Abercrombie & Fitch Staff
"Though physical appearance may legitimately be a key and determining professional factor for models, that's not so for sales staff," the head of the watchdog, Dominique Baudis, told Reuters.

Abercrombie & Fitch CEO Mike Jeffries previously said that his brand was aimed solely at "cool, good-looking people" in a 2006 interview. An unnamed manager was also quoted as claiming that their collections weren't "for poor people" - prompting protests in LA.

The Defenseur des Droits aims to conclude its investigation by the end of 2013, after which it will make relevant recommendations to the company. However, a lawsuit can only be filed by an individual who claims to be the victim of discrimination, not by an independent watchdog. According toReuters, the company has lost discrimination lawsuits in America and Britain in the past.

Dolce And Gabbana Tax Evasion Fines Could Force Closure

Domenico Dolce and Stefano Gabbana may have to close their eponymous  if they are forced to pay the €343.3 million (£296.1 million) fine that they have incurred for tax evasion.

"We will close," said Dolce. "What do you want us to do? We will close. We will not be able to deal with it. It's impossible."

"If we deserved the sentence, there would be nothing to say," added Gabbana. "But we do not deserve it, and so unfortunately we would have to close."

The pair were sentenced to 20 months in prison, as well as the hefty fine, after being accused of tax evasion of up to €400 million (£345.2 million). Recently, they temporarily closed their nine Milan stores after the city's mayor, Giuliano Pisapia, said that the designers should not be allowed to show in Milan's communal spaces because of their alleged crimes.

The End Of D&G?
"We are not going to give in to being crucified like thieves, because we are not," said Gabbana, reportsThe Telegraph. "How could we accept being branded tax evaders? We are good people, we live in Italy and we pay taxes in Italy. We don't pretend to live abroad."

Helena Christensen Shines In Photoshoot

Nothing says "I feel great in my forties" more than throwing off your clothes and posing with a figurine of a swan in front of your private parts. And that's exactly what 44-year-old model Helena Christensen has done in a bid to show off her amazing figure.

Helena Christensen At 44
The star stripped off during a photo shoot for the new issue of Future Claw Magazine and basically looked absolutely stunning in the process. In one shot, the fashion model can be seen sitting on a chair in just her birthday suit and, yes, with her boobs proudly on display, what of it?

In another more conservative picture (if it can be described as that) Helena can be seen dressed in nothing but a skimpy bra and see through underwear which leaves very little to the imagination. In the magazine's cover image Helena flirtatiously poses with her son's pet lizard, of all things, and pouts as if she is about to give the creature a kiss.

The shoot took place in her New York apartment and the fashionista styled herself in her own clothes for the pictures. And in addition to posing for various other pictures, Helena also spewed some words out of her mouth to speak about other people's banging bodies and how people can get their hands her.

At Home With Helena
When asked who she thinks has the best body in the world, she replied: "All the naked women in [photographer] Helmut Newton's pictures. They were long, lean, toned and yet feminine and curvaceous."

She also gave male fans an insight into what they might have to do if they want to get their hands on Helena's amazing body. When asked what she looks for in a man, she said: "[They have to] make me laugh, love and feel. And make me feel I do the same for him."

Karl: “For Cate, I’d Do Anything”

Karl Lagerfeld created bespoke pieces for Cate Blanchett to wear in her latest film, the Woody Allen-directed Blue Jasmine. The Australian actress has long been a muse of the designer, and he didn't hesitate when approached to create costumes for her.

Blanchett plays Jasmine in the film, a New York socialite married to a financier, but who is left penniless when her husband is exposed as a fraudster. The film's costume designer, Suzy Benzinger, described how it was important that Jasmine had a wardrobe full of designer labels.

"As far as brands go, for Jasmine, it really was Chanel and Fendi," she explained. "Woody loves to have costumes in his films that speak volumes about history and fashion. I think as soon as I mentioned 'Chanel jacket' his eyes lit up and he said, 'Do you think we could actually get a Chanel jacket?' And I said, 'I think we could.'"

Cate in Chanel
And she did. Benzinger got in touch with Lagerfeld to request the pieces and was amazed at his speedy and generous response.

"I called up Karl Lagerfeld and, I have to tell you, I was astounded. I sent a note and in two days he shopped out two custom-made jackets for Cate Blanchett with the most beautiful note. And I just thought, 'Oh my God,' and he just said, 'For Cate, I'd do anything,'" Benzinger told Lucky magazine. "When the jackets arrived I said, 'How could he do this?' It was right during the fashion shows and everything and he turned them around and sent them to me. Cate put it on and it was perfect."

Blue Jasmine is slated to arrive in UK cinemas on September 20.

Beth Ditto Has A Gaultier Wedding

Beth Ditto has married long-term girlfriend Kristin Ogata on the Hawaiian island of Maui. Although the exact date of the wedding is unknown, the bride walked the aisle barefoot, wearing a knee-length, white tulle gown by Jean Paul Gaultier  - who the singer once modelled for in his spring / summer 2011 catwalk show.

Beth Ditto Marries
"At long last, now that we have returned home and recovered from all the amazingness and had some time to bask in the afterglow, we are excited to share with you a pic or two from Beth and Kristin's wedding," said a post on the Facebook page of Ditto's band, The Gossip. "So much love and appreciation to all of our family and friends who celebrated with us! And a huge thank you to Jean Paul Gaultier for the dream-come-true dress!"

Ogata, who is Ditto's former assistant, opted for an all-white ensemble of shorts, jacket and a shirt. They both wore white garlands of flowers round their necks. Gaultier himself also offered his best wishes to the couple over Twitter.

"Congratulations to the newlyweds! All the best for Beth (and) Kristin! Love, JPG," he tweeted.

Michelle Williams For Louis Vuitton

Michelle Williams is the new face of Louis Vuitton. The actress stars in the French fashion house's autumn/winter 2013-14 campaign.

The appointment marks Williams' first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012. The Louis Vuitton campaign was shot by Peter Lindbergh, with hair by Sam McKnight and make-up by Stéphane Marais.

Michelle Williams
The adverts focus on two new handbags, the W and the Capucines, and sees the actress wearing pieces from the Marc Jacobs-designed autumn/winter collection. The campaign will debut in September issues internationally.

Peter Fonda Sues Dolce & Gabbana

Actor Peter Fonda is suing Dolce & Gabbana The 73-year-old has accused both the Italian brand and American retailer Nordstrom of using his name and image without permission.

The actor filed a complaint on Friday at a California court, referring specifically to a selection of T-shirts featuring his character in Easy Rider - the 1969 film that he wrote, produced and starred in. Fonda is reportedly seeking at least $6 million (£3.9 million) in compensation, as well as legal fees and all profit made from the tees.

In the suit, Fonda claims that he has "suffered injuries to his peace, happiness, feelings, goodwill, reputation, image, loss of fair market values of his services and dilution of his current and future publicity value", as a result of the sale of the T-shirts.

Peter Fonda T-Shirt
Dolce & Gabbana has released a statement on the matter:

"The Dolce & Gabbana Group states that it was not aware of any legal action undertaken by Mr Peter Henry Fonda until it was published on various media outlets. However, the Dolce & Gabbana Group states that the Icon T-shirts project dedicated to the movieEasy Rider (as well as for all its past editions), and part of the Dolce & Gabbana autumn/winter 2012-13 collection, was made possible through a legal contract in which the company acquired the rights of usage of a selection of images taken from said movie.

"The contract was stipulated on July 15, 2011, between the Dolce & Gabbana Group and Sony Pictures Consumer Products Inc, agent of Columbia Pictures Industries Inc, in which Sony Pictures Consumer Products Inc stated to be the owner of all rights related to the images used on the Dolce & Gabbana Icon T-shirts.

"The Dolce & Gabbana Group will further clarify its position in the competent places."

Cameron Diaz’s New Fashion Job

Cameron Diaz has been named artistic director at Pour La Victoire. The actress also recently bought a stake PLV Studio Inc, parent company of the footwear and accessories brand.

The move marks Diaz's first major fashion appointment. The 40-year-old has never been closely associated with the industry, nor has she ever starred in a fashion advertising campaign - but is acutely aware of the impact that her fame and personal fashion choices can have on shoppers.

"I don't do endorsements really. This is completely different," Diaz told WWD. "Being influential in a brand and in its campaigns interests me. I love fashion, it's a large part of my life. What I wear is looked at - it influences what other people wear because that's just the world we live in."

According to reports, the actress was approached by friend, and Pour La Victoire board member, Dave Baram, who invited her to visit the brand's showroom last year. What was initially meant as just a guided tour, turned into a business venture.

"I know how I work and I know when something is important to me. I'll try my best and hope for the best," said Diaz. "Not everyone succeeds or fails all the time. All I can do is engage with it."

Cameron Diaz
The actress described her new role as "a true partnership" with the label, and added that she's looking forward to learning more about the industry. In her role as artistic director, she will contribute to the design of forthcoming collections as well as having input in marketing and advertising.

"Pour La Victoire gives me the opportunity to create something timeless," she added. "There's a lot I have to learn about the business. I'm interested in learning how collections are created. The word 'fun' - I want to say that it's going to be fun, but it's deeper than that."

Diaz's first collection for Pour La Victoire is expected to land in spring 2014, reports WWD. It's believed that the label will launch a Christmas campaign entitled Cameron's Picks, featuring a curated selection of her favourite pieces from the autumn/winter 2013-14 range.

Dolce & Gabbana Closes Stores Over Tax Evasion Backlash

Dolce & Gabbana  closed its nine Milan stores this weekend, in protest at being "pilloried" over their tax evasion convictions. The boutiques will reopen tomorrow.

The designers were sentenced to one year and eight months in prison in June - a decision that they will appeal against. Store doors currently bear the message "Closed for indignation", alongside a newspaper article in which city councillor Franco D'Alfonso argued that the label should not be able to show in Milan's communal spaces in September. The 250-strong store staff will continue to be paid throughout the closures.

"We are no longer willing to suffer undeservedly the accusations of the financial police and the income revenue authority, attacks from public ministers and the media pillory we have already been subjected to for years," Domenico Dolce  and Stefano Gabbana said in a statement. "We were born in Milan and have always been very grateful to this city. However, it must also be said that in the last 30 years we have given a great deal to this city: prestige and international visibility, jobs and economic development."

Attached to the letter is a list of "important contributors" to Milan in 2005, with Dolce and Gabbana coming in at fourth and fifth place respectively. The designer duo has vehemently denied any wrongdoing throughout their court case - which found them guilty of evading taxes of €400 million (£342 million).

D&G Closes Milan Stores In Protest
"Despite our passion and a sense of responsibility which push us to continue working with our usual dedication and drive, we are tired of being subjected to continuous slander and insults, which are detrimental to the serenity of our work place and distracting us from our work as designers," the pair said in a letter. "We are very fortunate to work with people who are gifted with rare excellence, both from a technical-professional point of view and from a personal point of view; they believe in us and this situation is taking away their motivation. The closing of our shops in Milan is a symbol of our disdain."

Elite Model Founder Dies

Elite Model Management founder John Casablancas  has died aged 70. The businessman passed away on Saturday in Rio de Janeiro, following a long battle with cancer.

Casablancas was widely credited with launching the age of the "supermodel" in the Eighties and Nineties, having been responsible for the early careers of everyone from Naomi Campbell, Linda Evangelista and Cindy Crawford to Gisele Bündchen and Heidi Klum. He launched Elite Model Management in Paris in 1972 before opening a New York office in 1977, and quickly proved serious competition for the Ford agency.

Casablancas was born in Manhattan and attended school in Switzerland, but lived out his later years in Miami and Rio de Janeiro. He resigned from Elite in 2000, shortly after a BBC undercover documentary was aired exposing some of the agency's European executives openly admitting to sexual relations with young models and recreational drug use. Casablancas himself was not implicated.

The Agency Of The Supermodels
The businessman was renowned for his wild and flamboyant lifestyle - notably having an affair with a then-16-year-old Stephanie Seymour in the early Eighties. After resigning from Elite, Casablancas turned his back on the industry, proclaiming that supermodels were nothing but "spoilt pains" surrounded by "idiots and leeches", according to TheIndependent. He famously once said: "Apart from Linda Evangelista, no supermodel has ever thanked me when she got to the top."

Fendi Relocates To A Roman Palace

Fendi  is moving house. The Italian fashion brand will celebrate its ninetieth anniversary in 2015 by moving headquarters to one of Rome's most striking and imposing buildings, the Palazzo della Civiltà Italiana (the Palace of the Italian Civilisation).

New Fendi HQ
The building, more commonly nicknamed "the Square Colosseum", was constructed in the middle of the Second World War and opened in 1942, and is widely regarded as one of the greatest examples of fascist architecture. The monument is closed for maintenance, but will soon house 400 Fendi employees - who are currently split between two locations, including the brand's existing central Rome head office.

"We are more and more devoted to the city," Fendi CEO Pietro Beccari toldWWD, before revealing that the company has signed a 15-year lease costing €2.8 million. The ground floor of the building will reportedly be left clear to house exhibitions celebrating Italian craftsmanship.

During Construction
The move coincides with the large scale resotration project  that Fendi is also sponsoring, to renovate Rome's most famous fountains - including the Trevi Fountain - which will also be completed in 2015.

Would You Get Married On The Catwalk?

New Zealand  designer Annah Stretton has launched a competition to find a same-sex female couple to get married on the catwalk. New Zealand recently passed a law to allow same-sex couples to marry from August 19, but Stretton has opened her competition to Australians - to encourage the neighbouring country to follow suit.

The Come on Oz, Say I Do contest is open for applications until July 30 - and will include return flights to New Zealand for the lucky couple, as well as bespoke bridal gowns designed by Stretton, accommodation and a wedding reception for up to 250 guests. The entire bridal party will also be exclusively dressed by the designer and invited to take part in the show. The brides will say their vows on the catwalk during New Zealand Fashion Week on September 7, in front of a crowd of 1,000 people.

"It will not only celebrate the fact that from August 19 same-sex partners will be able to legally marry in New Zealand, but will also encourage our Pacific neighbours to follow our lead and legalise gay marriage," said Stretton. "This is a cause that I am incredibly passionate about. I have always been proud to call myself a New Zealander and even more so now that we do not discriminate against those who want to be married based on their gender. Because they cannot yet get married in their own country, I'm inviting our Aussie neighbours to jump the ditch and, using the platform I have been given at New Zealand Fashion Week, be married for the world to see, in what is set to be a fashion show extravaganza that will be remembered for years to come."

Marriage Equality
Karl Lagerfeld also recently staged a catwalk display in support of marriage equality, featuring two brides holding hands - complete with a pageboy - in the finale of his Chanel couture show in January. The statement was ahead of an announcement by French president François-Hollande endorsing a law to allow same-sex marriage in France.

Has The Pope Changed The Face Of Italian Fashion?

Pope Francis, who was appointed head of the Catholic church in March, has inadvertently been causing waves on the Italian fashion scene. His humility and sobriety have apparently wooed some of the country's most notable designers - from Fendi to Dolce & Gabbana - away from the country's ostentatious signature fashion aesthetic.

"It's a whole new spirit in Rome," said Fendi co-designer Silvia Venturini Fendi. "This is evident when we have a new pope going back to real Christianity, which lately was far from the church. People are looking for meaning, and the real meaning of fashion is as a tool to express yourself. Sometimes fashion hides your language, but we look for meaning in materials and fabrics to allow true personality to come out."

Papal Values
The previous Pope had, in religious terms at least, a more flashy approach to dressing - reportedly a keen lover of Prada shoes and historic robes, headwear and capes. Italy's new pontiff has actively discouraged his priests from being materialistic, urging them to drive "humble", rather than "fancy" cars.

The New York Times' Suzy Menkes reports that his humbleness is having an impact on the industry - with fashion houses adopting a more sombre, restrained aesthetic. Dolce & Gabbana's latest collection referenced southern Italian churches, while Valentino's most recent offering was demure and even featured a floor-length, plain red dress that echoed the robes traditionally worn by cardinals. Italy's emerging designers, who showcased work at last week's AltaModa event, also displayed a move away from the flamboyant, high-octane glamour that the country is known for.

"Maybe there is a moment when we want to focus on other things in life and give fashion a different meaning to clothing," Venturini Fendi said. "Women are thinking and dressing more ethically. This pope is what we all needed."

Kate Moss’ Daughter’s Devil Wears Prada Moment

Kate Moss´ daughter, Lila Grace, is a big fan of The Devil Wears Prada - specifically of Andy Sachs, the aspiring journalist brought to life on screen by Anne Hathaway. The supermodel revealed that the 10-year-old enjoys doing impressions of the film character, who works for formidable fictional magazine editor Miranda Priestly (played by Meryl Streep).

"She's watched The Devil Wears Prada 10 times, and she's got a desk in her room with a phone," explained Moss. "She puts a little outfit on and picks up the phone: 'Hello, Miranda Priestly's office.'"

The Model Wears Prada
The film was adapted for the big screen based on the bestselling novel by Lauren Weisberger - a former assistant of Anna Wintour at American Vogue. While the author was undoubtedly inspired by her time at the glossy, the storylines and characters in the book are entirely fictitious - with Weisberger insisting that Priestly was not a "one-to-one portrayal" of Wintour.

"I say, 'Lila, do you know who Miranda Priestly is in real life?' But she just doesn't care. She's like, 'Hello, Miranda Priestly's office. Can you hold? Patrick Demarchelier on the line!'" Moss told Allure magazine. "I died when I heard her do it. So funny. She doesn't have a clue who she is, but it's word for word."

John Galliano To Collaborate With Stephen Fry?

Is John Galliano  really designing stage costumes for Stephen Fry? The designer is rumoured to be creating Fry's wardrobe when he plays Lady Bracknell in a new theatre production of Oscar Wilde's famous comedy,The Importance Of Being Earnest. A spokesperson for Galliano could not be reached for comment.

Fry - who is also directing the play - is said to be "in early talks" with Galliano and Roland Mouret  for one of them to design costumes for his formidable character. Alexander McQueen's Sarah Burton  was also suggested to be involved, although a representative from McQueen has already denied the reports.

John Galliano
The actor, presenter and author reportedly told his producers, David Pugh and Dafydd Rogers, that he wants the sets and gowns to receive acclaim when the show opens next year. A venue for the production has not been confirmed, but it is likely to take place at the Theatre Royal Drury Lane.

If speculation is true, this wouldn't be the first time that Galliano has dressed a theatre star - he worked as a dresser for the National Theatre in the early stages of his career, when he helped prepare Judi Dench's stage wardrobe for the same role.

Why Amsterdam Is The New Fashion Mecca

Dutch fashion is on the rise, according to Carlo Wijnands, programme director of Amsterdam Fashion Week (AFW). The five-day-long event starts today and ends on Tuesday July 16.

"Amsterdam doesn't have a large fashion history as in Paris or Milan, which generates a sense of freedom for designers," said Wijnands. "They can be more experimental, because we aren't restricted to a certain format at AFW."

In the Netherlands, casualwear and denim are growing markets. "That's one of the main reasons why Karl Lagerfeld  and Tommy Hilfiger  are established in Amsterdam," said Wijnands. "Furthermore, the Dutch capital is known for its tolerance. It's a very compelling city for designers and it allows diversity in expression."

The Rise Of Dutch Fashion
The theme of the catwalk programme is innovation and talent, when 30 designers will show their new collections. The commercially innovative design label SIS by Spijkers & Spijkers - created by twin sisters Truus and Riet Spijkers - will be the first to show tonight, followed by MaryMe-JimmyPaul. The line-up includes other established designers, such as Claes Iversen, known for his ultra-feminine and elegant collections, and Marga Weimans - who pushes boundaries between fashion and art.

One of the much-anticipated sensations of this season is the SuperTrash children's show on Saturday. Young girls between the ages of four and 12 will take charge during this show: celebrities and fashion professionals even have to give up their front row seats to any accompanying children.

Amsterdam Fashion Week also welcomes a number of newcomers, like Anne de Grijff. "Her brand constantly innovates by allowing imperfections, asymmetry and irregularities in the designs," said Wijnands. To support young talent, AFW has launched Fashion LAB: an ongoing talent and innovation programme of workshops and lectures. "We want to coach young professionals in starting up a business and presenting themselves," explained Wijnands.

AFW is not only becoming more accessible for young designers - fashion-lovers have also been given an opportunity to buy tickets to a limited number of shows. And for those who didn't manage to get hold of tickets: all shows can be watched live on the Amsterdam Fashion Week app.