Wednesday, March 11, 2020

A Fendi Café Just Opened In London

London's most Instagrammable cup of coffee has come to Harrods this month, courtesy of the new Fendi café. Located on the fifth floor of the iconic department store, the Fendi Caffe will be open for visitors throughout July and August, with a specially curated menu taking inspiration from Italy—the home of the famed luxury fashion house. Artist Joshua Vides has transformed the space with his signature artwork, creating a monochrome contemporary dining experience emblazoned with the Fendi "FF" logo in black and white graphics.

The result is likely to be seen all over your Instagram feeds throughout the summer, thanks to "FF" branded walls, tables, menus, plates, and crockery. You can even order a Fendi logo coffee, bag-shaped biscuits, or a cake featuring the iconic logo.

Joining the café is a pop-up Fendi Peekaboo bar, allowing shoppers to fully customize their own Mini Peekaboo exclusively at Harrods (until July 28th). Customers will be able to mix and match three key elements of the popular bag—body, handle, and strap—to create their own unique style. More than 20 different options for the body of the bag will be on offer, with 25 variations of handles, and a further seven strap possibilities. Yes, we all need to go to there, pronto.

To complete the Harrods experience, Fendi has also opened a luxury concept store within its Shoe Heaven, featuring the brand's most coveted new-season styles. This will run for six months. Oh, and look out for the Fendi-branded taxis touring the capital, too. The Fendi Caffe is open on the fifth floor of Harrods in London until the end of August 2019.

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