Captured in New Delhi by photographer Gray Sorrenti, the collection also highlights a solidarity plan piloted by Loewe to fight the Covid-19 pandemic, in order to ensure a better future for children from the poorest families affected by the crisis. In particular, the Spanish label will donate 40 euros to educational projects for each product sold between May and August 2020. It is also collaborating with Plataforma de Infancia, an organization dedicated to the protection of the rights of children and adolescents, to launch a series of educational programmes this summer in Spain to reduce inequality and school dropout. Loewe is also donating 100,000 surgical masks to the Spanish Red Cross. The Loewe x Paula's Ibiza capsule is already available on loewe.com.
Tuesday, July 7, 2020
Loewe x Paula's Ibiza: The Duo Unveils Its Second Drop
For Spring/Summer 2020, Loewe is collaborating with Paula's Ibiza, the coolest label in the Spanish archipelago, for a vibrant, sun-drenched capsule that expresses the lightness and airy spirit of the Balearic Islands, entitled Loewe x Paula's Ibiza, part 4. This capsule, with its brightly colored t-shirts, effortless shirts, fluid shorts and swimsuits enhanced with tie and dye prints, or its playful accessories such as bags in the form of octopuses, dolphins and whales, evokes a real “visual feast”, as Jonathan Anderson states in a press release. What's new this season? The first Loewe x Paula's Ibiza fragrance, for men and women, a juice with notes of warm ambergris and fresh coconut water.