For the shoot, Tisci called upon photographer and longtime Burberry collaborator, Nick Knight, stylist Katy England and art director Peter Saville, who helped design the graphic interlocking “TB” monogram that Tisci used in the first Thomas Burberry Monogram collection for the house in May 2019. The iconic logo – which was inspired by the original Thomas Burberry motif – has been reimagined in a vibrant, summery palette of dark beige, azure blue, graphite, and cobalt blue with orange accents.
Restrictions in place as a result of the Covid-19 crisis meant that Tisci had to think outside the box for the launch, hence the campaign video created using a combination of real-life movement and CGI technology. In the video, four virtual “Kendalls” navigate a fantastical world of skate parks and swimming pools, each dressed in pieces from the TB Summer Monogram collection. The futuristic results contrast with the raw self-portraits of the supermodel, shot at home on her laptop.
For those seeking lockdown entertainment, the virtual world of Burberry can be further explored through “B Surf”, a water sports video game that has launched globally on Burberry.com. Players can choose an avatar and a surfboard, and dress their chosen character in outfits from the Burberry TB Summer Monogram collection before challenging their friends to a race around a TB-shaped track.