Tuesday, October 6, 2020

Staff At Michael Kors Are The Brand’s Newest Campaign Stars

Every year without fail, Michael Kors delivers its Watch Hunger Stop campaign. And 2020 is no different. Entitled Food Is Love – Share Your Heart, the shoot features not models, but a diverse group of the brand’s own employees.

While we’ve become accustomed to seeing celebrity ambassadors like Kate Hudson or Halle Berry front the annual campaigns during the initiative’s eight-year run, this year’s stars reflect the theme of community spirit. Ten employees working at all levels of the Michael Kors organisation were photographed by Menelik Puryear for the campaign, which marks another year in the brand’s philanthropic tie-up with the United Nations World Food Programme.

“The idea behind Watch Hunger Stop has always been to connect communities – to share and focus our resources, our voices and our attention to solve the problem of hunger,” said the designer himself. “Now, in the face of the global pandemic, we see just how interconnected we all are, and this refined my belief that we all want to do good and make a difference in the world. Casting and photographing our employees for this campaign was very special. People talked about their pride in working on Watch Hunger Stop over the years, and the eagerness to help those in need.”

The campaign stars model Watch Hunger Stop 2020 designs in the images, including a white Love T-shirt (£30) and a blue denim tote (£50), both of which are made from 25 per cent Repreve recycled polyester. Take note: all profits from the sale of the T-shirt and tote will benefit the World Food Programme. Additionally, this year the brand wants people to get involved with the campaign on social media. Having created a special “Share Your Heart” filter on Instagram, each time it is used Michael Kors will donate 50 meals to the WFP. This year, Watch Hunger Stop delivered 20 million school meals to children in food-insecure regions of the world – which is why getting involved in any way you can will help to make a difference.

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