This isn’t the first time Barbie has made a Claudia doll: in 2017, they launched her first Barbie, dressed in a golden Versace dress. This time around, however, Barbie enlisted designers Olivier Rousteing of Balmain and Donatella Versace to create two new custom creations. They both created reinterpretations of looks that Schiffer has worn in the past, making them miniature but just as fabulous. “I love both Versace and Balmain, and these two dresses made strong fashion statements when I first wore them,” Schiffer tells Vogue.
The strapless Versace dress her Barbie wears is actually a throwback: it’s a recreation of a look that Schiffer wore in the Italian brand’s autumn/winter 1994 show. “It’s a dreamy blue dress with a signature Versace corset bodice and a floor-length, semi-sheer, shimmery A-line skirt,” Schiffer says. For Versace’s part, the designer says Schiffer has always reminded her of a real-life Barbie. “When Claudia first stepped onto the runaway, with her blonde, long hair and the angelic face, the whole world immediately saw her as the personification of Barbie,” says Versace. “Two strong women who do not need to be empowered by anyone, because they have always been the makers of their destiny.”
The Balmain dress that Schiffer’s Barbie wears is a recreation of what Schiffer wore in the label’s recent spring/summer 2016 campaign. “It’s very dramatic, featuring a beautifully-embellished, long-sleeve macrame top, a waist-cinching belt, and a long skirt with faux cut-outs throughout,” Schiffer says. Rousteing says, like Versace, he’s continuously inspired by Schiffer’s strong style and confidence. “She’s the definition of a supermodel,” he says. “Over the decades, she’s inspired millions with her distinctive mix of confidence, style, and beauty. The Balmain campaign that she shot for me will forever remain one of my favourite memories.”
Barbie continues to hold a special place in Schiffer’s heart, and the supermodel says seeing the new ode to her at 50 was a touching tribute. “It’s such an amazing birthday gift,” says Schiffer. “To dress Barbie up, select different poses, and create new realities was one of my first childhood experiences with fashion.” If you’re looking to get your hands on the new Claudia Barbie, however, you’ll be out of luck: The high-fashion dolls were created solely for an editorial on the @BarbieStyle Instagram page. Even Barbie dresses purely for the ’gram.
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