Bids for the lots from Prada: Tools of Memory are open until 15 October, and items including a fabulous wool coat with beaded fringing are already drawing in thousands of pounds from investors. The 72-piece edit spans backstage photographs, invitations, runway décor, and a vinyl LP of the show’s soundtrack. Saffiano leather handbags abound, and there’s a handful of the vanity case bracelets up for grabs (translation: catnip for handbag collectors). The prize ticket – a full look comprising a hand-sewn organza dress, choker, metal headband, bracelet, and leather Mary-Janes – is expected to raise over £12,000. Photos of Gigi Hadid and Freja Beha Erichsen backstage prior to the autumn/winter 2020 presentation will surely fetch close to that.
On her decision to partner with Sotheby’s and rehome her beloved brand artefacts, Mrs Prada told British Vogue: “I think that in this moment what I can do with my work is do something that is meaningful, real, that can express various intentions, different meanings. The collections are about personality, craft, a creative contribution. The meaning and usefulness of fashion today: use and utility, function. Clothes as tools, tools for life – fashion with a purpose.” You heard it from the legend herself, these autumn/winter 2020 pieces are not just investment buys, they are tools for life.
On her decision to partner with Sotheby’s and rehome her beloved brand artefacts, Mrs Prada told British Vogue: “I think that in this moment what I can do with my work is do something that is meaningful, real, that can express various intentions, different meanings. The collections are about personality, craft, a creative contribution. The meaning and usefulness of fashion today: use and utility, function. Clothes as tools, tools for life – fashion with a purpose.” You heard it from the legend herself, these autumn/winter 2020 pieces are not just investment buys, they are tools for life.
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