The new 57th street location first opened in December with the Tiffany & Co. Men’s Pop-Up Shop, promoting the brand’s recently-launched Tiffany Men’s collection. The second floor of the Flagship Next Door will remain dedicated this line, while the rest of the store will span the entire Tiffany’s oeuvre, from engagement rings to homeware. “It was a great opportunity to reassess our assortment and redistribute it in a way that feels fresh and new," Reed Krakoff, Tiffany's chief artistic officer, told us.
Each floor has its own visual concept depending on what’s sold - an aesthetically different shopping experience is always just an escalator ride away. The shop also includes private selling rooms on each floor and an exclusive VIP salon, for the fashionistas and influencers in the know. Regarding the space itself, Krakoff said the 57th street location is “believable as a place to find extraordinary things, but also incorporates a more updated, contemporary view on how a customer spends time in the store.”
For the trendsetters among us, Tiffany’s new home also ushers in a series of design partnerships. The 57th street flagship features a floor to ceiling atrium, created solely to house these collaborations, complemented by a changing layout every few months. "The layout of the space allows us to have pop-up installations and exhibitions - things that I think are where retail is going," Krakoff said. "I think first and foremost a store today needs to be an extraordinary space, but also entertaining and engaging, so it makes you want to come back."