Sunday, January 12, 2020

Nike, Gucci And Moschino Drop Collections For The Year Of The Rat

The Year of the Rat is nearly here and designers are getting in on the Lunar New Year celebrations. The likes of Nike, Gucci, Etro and Rag & Bone are just some of the fashion brands honoring the Chinese New Year, which takes place on January 25th with special collections inspired by some more-than-familiar rodent characters. Gucci, for one, is paying homage to Mickey Mouse with a collection of apparel and accessories that feature images of the iconic cartoon character intermixed with the brand’s motifs and logos.

Rag & Bone, for another, is looking back to the 2015 “Pizza Rat,” giving a nod to the viral video of a rat carrying a slice of pizza throughout the New York City subway.

The Year of the Rat is the first year in the 12-year cycle of the Chinese zodiac. Those born in the Year of the Rat are said to be successful in their careers, honest and easygoing. Read on to see Year of the Rat collections hitting the market.

1. Gucci

Gucci is looking to Mickey Mouse to celebrate the Lunar New Year 2020, creating a capsule collection inspired by Disney’s most famous character.

The collection, which hit stores and online on January 3rd and includes women’s and men’s clothing, shoes, handbags and other accessories that combine images of Mickey with Gucci’s heritage logo.

Gucci tapped brand ambassador Ni Ni, actor Earl Cave and designer and poet Zoë Bleu to star in the collection’s campaign, which was photographed by Harmony Korine.

Prices range from $210 for a silk neck bow to $4,900 for a reversible coat.

2. Off-White

Off-White is released its Lunar New Year collection on January 8th which includes women’s and men’s wear, including T-shirts, hoodies, sweaters, bucket hats and leather goods. The pieces are designed in black, white and red, printed with the brand’s logo, images of peach flowers and rats and the phrase “Good Luck.”

The collection is available now and ranges in price from $85 for a pair of socks to $1,090 for a tote bag.

3. Etro

Etro has teamed with Warner Bros. to create a Lunar New Year collection based on the hit kid’s show, “Tom & Jerry.”

The collection is fittingly dedicated to Jerry, with unisex pieces including dress shirts, sweaters, bags and scarves featuring images of the cartoon mouse over the brand’s well-known paisley print.

The collection is available now for purchase and ranges in price from $70 for a pair of socks to $940 for a bucket bag.

4. Rag & Bone

Rag & Bone is paying homage to Pizza Rat, a reference to the viral 2015 video of a rat carrying a slice of pizza in the New York City subway, for its Lunar New Year 2020 collection.

The collection includes graphic T-shirts, sweaters, wool beanies and leather goods that are printed with the infamous Pizza Rat image.

The collection is available now and ranges in price from $95 for a beanie to $425 for a crossbody bag.

5. Moschino

Moschino took inspiration from Mickey Rat, the cult-favorite Mickey Mouse parodied cartoon created by Robert Armstrong, or its Lunar New Year collection.

Creative director Jeremy Scott created a collection of women’s and men’s pieces, such as graphic T-shirts, varsity jackets, sneakers, backpacks and phone cases, that feature the Mickey Rat cartoon.

Scott tapped fashion stylist and model Mia Kong and male model Jun Kai Qi for the collection’s campaign.

The collection is available now and ranges in price from $90 for a phone case to $760 for a hoodie.

6. Ugg

Ugg is celebrating the year by updating its Classic Mini II and Alena boots with decorative sheepskin ears. The brand’s Dannie Mini Backpack will also be updated to include a detachable pouch that also includes the decorative feature.

The Lunar New Year-themed products will be available starting Januaary 17th and range in price from $140 to $160.

7. Dior

Dior’s Lunar New Year collection.

For the Lunar New Year 2020 Dior is reimagining many of its classic styles, including the Saddle Bag, Lady Dior and the Dior Book Tote, with red floral motifs and images of a rising phoenix. The collection includes sweaters, handbags, eyewear and wallets, among other items.

Dior’s capsule collection is available now and ranges in price from $210 for a silk scarf to $6,400 for a leather jacket.

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