He actually collaborated with Argento on a range of merch - shirts and scarves, primarily, printed with his original movie posters. The show’s soundtrack was a collage of Argento’s most renowned scores, and the show was plunged in a deep red light. But past that, the Argento liaison was nothing more than fodder for chatter. It was a pity, because Argento has always shown a keen fashion sense throughout his oeuvre, matching characters and clothing is some deeply striking and twisted ways.
MGSM Autumn/Winter 2020
The MSGM collection, on the other hand, lacked depth of character. It was very fashion-y: a mash up of pseudo-formality, acid wash denim, streetwear and color, sitting atop catchy cap-toed and rubber soled brogues - a collaboration with Cult, the Dr Martens of Italy. As ever for Giorgetti, echoes of the status quo; Balenciaga and Prada in particular, were palpable, and not particularly elaborated.
Etro Autumn/Winter 2020
At Etro, the narrative was rather mixed, but in the end, it was the setting that stole the show, held in a run-down garage. In stark contrast with the industrial surroundings, the walls were hung with a striking series of painted portraits - part of founder’s Gimmo Etro extensive collection. Kean Etro spoke about ancestors, wardens of tradition, looking over the action, but that was just framing. Running along an Argentinian trail; ponchos, gaucho boots, little capes - the collection was Etro’s usual mix of formality and bohemia, combined in ways that felt lighter than they were in the past, but still a bit formulaic. The corduroy suits suggested a hint of better things to come, with no forced storytelling.