Virgil Abloh's First Louis Vuitton Designs Have Arrived In London

The wait for Virgil Abloh fans is over: the first items from the designer’s debut Louis Vuitton collection are available to buy. The spring/summer 2019 menswear designs are on sale in a concept pop-up store in Mayfair, London, that is based on the inspirations Abloh drew on for the collection.

And so, motifs from The Wizard of Oz manifest themselves in wild forests and poppy fields in the 2,000 sq ft townhouse space on Bruton Street. The ready-to-wear, which ranges from tailoring to hoodies, and soon-to-be cult accessories, are displayed in a transparent box printed with the LV monogram in a rainbow of colours reminiscent of the gradient runway of the Palais-Royal Garden show in Paris.

And what’s the land of Oz without its characterful inhabitants? Abloh invited Idris Elba, Rami Malek, Rita Ora and Frank Ocean along to cut the metaphorical ribbon on October 19. Guests wishing to also peruse the products within the July Garland-printed walls will have until October 25. Appointments can be made via Ticketing.louisvuitton.com, but it remains to be seen whether the LV trunks will travel to other lands far, far away.