While Baldwin and Harlow co-created pieces for the Tommy Icons September 2018 show in Shanghai, Zendaya has been crowned the new global Tommy Hilfiger women’s ambassador. As well as appearing in the mainline campaigns, she will design a Tommy x Zendaya capsule collection, which will infuse her eclectic style with Hilfiger’s Americana aesthetic.
“Fashion is more than just wearing cool clothes,” said Zendaya, whose wardrobe is a close collaboration between herself and stylist Law Roach. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
The feeling is mutual: “I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same," Hilfiger commented in a statement. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself.”
But if Hilfiger seems to have a rolodex of bright young stars who have something to say, this is nothing new. In the ’90s, he outfitted Aaliyah, Mark Ronson and Usher in his designs, and made David Bowie and Beyoncé brand faces. Zendaya, like Gigi Hadid before her, is just the latest example of Hilfiger’s expertise at tapping into who’s current.
After the emotional final Gigi x Tommy catwalk show, Hadid told Vogue that the experience had given her a huge confidence boost. “I felt really lucky to have that responsibility and I took it really seriously,” she said. “With each collection, I learned more how to step into my power in a way in terms of being confident in myself.” For 22-year-old Zendaya, who has slowly but surely become a household name owing to her performances in Spider-Man: Homecoming and The Greatest Showman, the future looks even brighter thanks to Hilfiger.
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