Coach Is The Latest Brand To Go Fur-Free

Coach is phasing fur out of its collections so that by the time the Tapestry-owned brand presents its autumn/winter 2019 collection in February 2019, it will be completely fur-free.

Though the business move is unlikely to impact company profits – fur currently accounts for less than one per cent of its womenswear business – the ban will not include shearling, mohair or angora, which many of its competitors have chosen to also exclude.

“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue,” Coach chief executive Joshua Schulman told Business of Fashion. “We’re doing it because we believe it’s the right thing to do.”

2018 has seen a definitive shift in the anti-fur movement, as London Fashion Week became the first of the major fashion weeks to prohibit fur on the catwalks and Los Angeles’ City Council unanimously voted for a fur-free future. Yoox Net-a-Porter Group, Gucci, Michael Kors, Versace, Burberry, Farfetch and Diane von Furstenberg also pledged to stop using the controversial material, putting Coach in very good company indeed.