Koibird Reopens Its Doors

Remember new destination store Koibird? The colourful holiday shop in Marylebone packed to the brim with tropical kaftans and natty accessories set for a heatwave? Well, summer has been and gone, winter is now upon us – and so too chillier climes as thoughts and travel plans turn towards snow-capped mountains and chic ski resorts.

Founder Belma Gaudio, a seasoned traveler, launched the store with that very concept in mind – that its stock would switch from beach to ski – out of her own frustrations of not being able to find clothes that matched her holiday locations.

The store closed for two months while a total interior overhaul took place. With no salopettes left untried, the edit from 63 brands includes everything from technical skiwear to après pieces with a wealth of accessories in-between from heated gloves, socks, and scarves, to helmets and goggles. None of it for wallflowers, it’s all as brightly hued as her high summer edit.

“Koibird is on a mission to inject some much-needed playfulness into skiwear,” begins Gaudio, who reopens the store today. “We have also made a concerted effort to collaborate with designers on producing high quality faux fur pieces that don’t compromise on luxury. It’s an offering that speaks to any Koigirls’ quest for fun and adventure.” One that ensures you’ll stand out on the slopes, regardless of your technical abilities. N.B. Make the most of it, come spring, it’s back to summer wear.