The Yoox Net-A-Porter Group Bans Fur

The Yoox Net-a-Porter Group - known as YNAP since the merger in 2015 - has announced that it will no longer sell fur on any of its e-commerce platforms, including Net-A-Porter, Mr Porter, The Outnet and Yoox.

“The group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox’s destination for social and environmental responsible brands," said Matteo James Moroni, head of sustainability at YNAP. "Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”

The announcement was met with praise from high-profile campaign groups, including Humane Society International UK, whose executive director, Claire Bass, said the retailer was setting a precedence.

"Yoox going fur-free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is very firmly out of fashion," said Bass. "Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur-free policies."

Other big-name fashion brands, including Tommy Hilfiger, Armani and Calvin Klein among others, have made the same pledge, with Stella McCartney - a Net-A-Porter favourite - being one of the most prominent and vocal advocates of cutting out animal by-product completely from her manufacturing and designs.