Thursday, June 29, 2017

Ashish's High-Street Collab

Ashish Gupta - the London Fashion Week designer famed for his sparkle and statement catwalk shows - has been plucked by River Island for the high-street store's latest Design Forum collaboration. But, rather than follow in the footsteps of his predecessors (who include Sibling, Zoe Jordan and Eudon Choi) and design separate menswear and womenswear edits, his 15-piece collection will be gender neutral.


"I think the industry has evolved a lot in many ways and I think social media has made a huge difference. It is much more conscious of diversity and inclusivity issues now," Gupta told us of the collection, which will launch, as usual, during the next LFW at the BFC's Fashion Film initiative - something which he revealed was "new for me and definitely a medium I would love to explore further".

In addition to the clothes you can wear outside, Gupta was keen to create pieces that need no effort at all, pieces which are "cosy enough to be worn indoors but stylish enough to be taken out", and ideal for "a lazy Sunday afternoon after the night before".

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