The London Fashion Week designer has had a special place at Browns ever since she appeared in a puff of pink in 2014. “There are very few pieces out there that can claim to be as versatile as Molly’s,” Ida Petersson, Browns womenswear buying director, tells Vogue of how the love affair began. “You can dress them up with a slip dress or wear them to the pub over jeans. Her pieces are a great investment for someone looking for a statement option that also can be styled in a more casual way – in short, you get a lot of bang for your buck!”
The team commissioned Goddard to create the festive capsule as “a perfect little hit to tide Molly lovers over until the main collection drops”, Petersson continues. “We wanted to give our customers a new updated version of the pieces that we know they already like and collect in every colourway. These are a mix of archive and existing silhouettes that appeal far beyond one season.”
Indeed, the pink Claudia dress with black velvet straps, the Rebecca dress in black and pink and the black Pluto coat are all reminiscent of hand-sewn Molly Goddard silhouettes of yore, but have enough sugar-sweet pizzazz to convince customers to proceed to purchase.
“I was really excited to revisit some of my favourite styles and to reinvent them in bold new colours,” Goddard chimes in. “I would wear the taffeta coat as a dress with just a slip underneath and the tulle dresses with jeans for the ultimate relaxed party outfit.”
You heard it first hand – Molly’s gang are dressing down their tulle for December. Shop the collection from November 14th at Brownsfashion.com.
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