Since joining the family business in 1978, Mrs Prada has spearheaded the evolution of the Prada group from a family business to a global brand and tastemaker. Her first line of accessories at the creative helm – the now-iconic black nylon backpacks she conceived as an antidote to the classic, ladylike bags that she hated – became the benchmark of what the brand stands for: to challenge "the traditional, conservative idea of luxury", she told Vogue earlier this year. Since that agenda-setting nylon, she has continued to use fashion as a voice, to create uniforms for women and men who don’t tread the same path as anyone else, and "to go against the rules, the cliché".
“Mrs Prada is the most revered, most inspirational and probably the most copied designer of her generation,” Vogue editor-in-chief Edward Enninful commented. “She’s bold and she’s not scared to break rules or go into new territory. She has made us look at body shape differently. She has made us look at what is ugly and what is beautiful. She has trained people’s eyes to a new way of dressing, one that is not based on the classic idea of the female form. She’s a genius!”
In accepting the award at the December 10 ceremony held in London’s Royal Albert Hall, Mrs Prada joins honourees Donatella Versace, Ralph Lauren KBE, Karl Lagerfeld and Manolo Blahnik CBE, to name a few, who have previously been recognised for their contribution to fashion.
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