Anya Hindmarch Finds Labelling Machines So Sexy, She's Made A Collection In Homage To Them

Anya Hindmarch is on a mission to claim back her weekends. To do this, she's getting organised – so much so that she is staging a “celebration of organisation” at her Sloane Street store. She’s even renaming it the “Labelled Concept Store” after her penchant for labelling machines, decking the whole place out to look like an office and stocking an entire collection based on labels.

“Call me sad, but I find systems exciting and labelling machines sexy,” she tells Vogue. “There is barely a digital task list that I haven’t tried, and if my inbox is full, I feel like I haven’t washed my hair. This concept store explores best practice in this area and celebrates the joy of a place for everything and everything in its place’.”

As well as browsing the selection of pockets, pouches and bags embossed with labels during the concept store’s November 22-25 opening period, filing aficionados and novices alike can enjoy a series of talks and workshops. Overwhelmed by an inbox overload? In a pickle with list management? Hindmarch’s team of experts have got your back.

“I wanted to bring our customer into my compulsively organised world and offer a unique retail experience,” the designer continues. “I challenge anyone to leave without having learnt at least one thing that could be a game changer at improving their productivity.” The on-site embosser for all your labelling needs will also be quite hard to resist.

To add to the carefully curated fun, Hindmarch has asked a handful of her friends to share an insight into how they pack the bags and kits that are essential to their mental wellbeing. Val Garland has opened up her make-up bag, Yasmin Sewell has shared her in-flight essentials, Alex Eagle gives a glimpse into her baby emergency kit and Sarah Andelman reveals the components that make up her ideal lunchbox.

Has Hindmarch picked up any useful advice along the way? Number one: “Have a dedicated system,” she recommends. “Store things in categories, for example, first aid, Euros, chargers, make-up.” Number two: “Invest time in planning. As Benjamin Franklin said: ‘For every minute spent organising is an hour saved’." And number three: “Be ruthless about culling. A silted-up house is inefficient, it is never clean and tidy and brings bad energy.” Those weekends have started looking clearer already.