H&M is taking a new approach to its sustainability-focused clothing lines with the launch of “Innovation Stories,” which takes the form of capsule collections.Its first, dubbed “Innovation Science,” will be available starting March 18, and will feature a leather alternative, Desserto, made from cactus plants and a yarn, Evo by Fulgar, made of castor oil.
The line includes wide-legged jeans, cropped shirts and cuffed tracksuits — in light, airy colors.“Innovation Stories is a platform that pushes our experimentation to the next level,” said Ella Soccorsi, concept designer for the label. Prominent tags, stitched on the outside of the clothing, detail the sustainable traits of the garments.
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