Coming off its third successful year of minting a new generation of nascent design talent in the Middle Eastern and North African (MENA) area, Fashion Trust Arabia has released its 24-count roster of finalists for the FTA 2021 Awards, selected by the FTA Advisory Board, a conference of fashion insiders including Gabriela Hearst, Hamish Bowles, Law Roach, and Nina Garcia.
Taking place on March 25 in Doha, the goings will keep pace with the digital shift seen all across the fashion industry since the onset of Coronavirus, its phygital tense tapping a global audience otherwise unaware of fashion’s stronghold within the MENA region. With that, five FTA Awards will be granted alongside the new Unique Edition Award, a sixth prize benefiting a shortlist of Columbian talent, further establishing a foothold for burgeoning creatives in developing markets as they face an increasingly insular industry, safeguard by tradition.
The five winning designers will receive a financial grant of up to $200,000, and find their work across all platforms of London-based, luxury giant MATCHESFASHION.COM in a one year partnership. Without pause, The FTA continues to scuttle the common misperception that fashion is exclusively Western, a notion that has too often forced outside players to the fringes of an industry already trading on exclusivity and likeness. “Even though we are living in uncertain times, we are more committed than ever to supporting talent from the MENA region,” said FTA Co-Chair, HE Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani.
“We received a record number of over 800 applications and had an immense pool of talent this year," FTA Co-Founder & Co-Chair, Tania Fares continued in a press release." I wish all the amazing finalists the best of luck, they are all exceptionally talented.”
FTA 2021 Finalists:Ready-to-Wear Award - Cynthia Merhej (Lebanon), Lama Jouni (Lebanon), Maram Aboul Enein (Egypt), and Zaid Affas (Iraq).
Eveningwear Award - Elie Mizrahi (Lebanon), Harith Hashim (Iraq), Laith Maalouf (Jordan) and Mohamed Benchellal (Morocco)
Jewelry Award – Alia Bin Omair (UAE), Azza Skhiri Bouchamaoui (Tunisia), Julien Riad Sahyoun (Lebanon), Tania & Dima Nawbar (Lebanon)
Accessories Award – Billal Fellah (Algeria), Dania Shinkar (Saudi Arabia), Haya Al AbdulKareem (Kuwait), and Zakaria Bendriouich (Morocco).
Franca Sozzani Debut Talent Award – AbdelGader El Tayeb Al Sadig (Sudan), Malik Thomas Jalil Kydd (Iraq), Mina Tahi by Mintallah Tahir (Egypt) and Roudha by Roudha Ahmed Almazroei (Qatar).
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