Nataal – a global multimedia brand that champions fashion, beauty, visual arts, music and culture from Africa and its diaspora – has partnered with Farfetch on a new year-long partnership. As of 3 February, Farfetch will host a series of collaborations that will celebrate and support Nataal’s tastemakers. “It was important for us that this wasn’t a one-off and could become a project that can build to include our wider creative community,” Nataal’s creative director Marie Gomis-Trezise tells British Vogue of the platform’s diverse storytelling.
To kick off the creative union, photographer Kenny Germé has created a striking editorial inspired by Balmain creative director Olivier Rousteing’s “Black icons” project, which was inspired by visionaries, including Grace Jones and Prince.
Stylist Edem Dossou was called upon to style pieces from Balmain’s recent collections – including a candy floss-pink power shoulder blazer dress from the Resort 2021 edit and the recently reintroduced BB-Labyrinth monogram clutch. Jones’s influence is clear: The expressive poses that Germé captures are evocative of her ’80s-era album artwork, while the red velvet backdrop seen in some of the shots is reminiscent of Prince’s own aesthetic.
In addition to the series of portraits, 10 creatives within Nataal’s community have been asked to interpret the “Black icons” theme with their own perspectives, the results of which will be shared on the Nataal Instagram feed throughout February.
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