Thursday, February 21, 2019

Why You Need To Listen To The New Hermès Podcast

Podcasts are brilliant, and Birkin bags are iconic. Is it of any wonder then that the two have been fused together to give us all an insight into the brand behind the bags? Aimed at giving listeners a behind-the-scenes look at how Hermès operates as a successful brand in 2019, the podcast, entitled “Le Faubourg des Rêves” (translation: “Faubourg of Dreams”), is available to download now.

It’s an incredibly insightful listen. Comprising eight episodes – each one 12 minutes long – the podcast, named after the first Hermès store’s Paris address, 24 rue de Faubourg Saint-Honore, features various interviews with employees of the brand.

From the silk counters to the leather woodshop, the interviewees, who are far too discrete to talk about the Birkin bag's celebrity fanbase, include employees with envious (and intriguing) job titles, such as Pierre-Alexis Dumas, “The Dream Master”; Antoine Platteau, “The Man Behind The Windows”; and Henri d’Origny, “The Pencil Man”. “Each character is heard on-site describing their day-to-day schedule, their work, their chosen paths, and the qualities they consider make Hermès the unique, particular house it is today,” the brand said in a statement.

No comments:

Post a Comment