It was fitting, then, that the theme of consumption – in particular, the consumerism encouraged by the consumerism encouraged by game shows, such as Wheel of Fortune and Price Is Right – set the tone for Scott’s most flamboyant presentation yet. “I’m the king of camp,” he told Vogue fashion critic Anders Christian Madsen joyfully backstage after he had taken his bow between the rotating platforms chocka with prizes.
Irina Shayk, come on down! If the sight of Kaia Gerber, Joan Smalls, Bella Hadid and Adut Akech wearing Dynasty-esque gowns, dollar-printed denim, Dolly Parton wigs and ultra-kitsch bags in the shape of champagne bottles, cash registers and hairdryers don’t inspire some absolutely fabulous looks for the annual fashion extravaganza, Scott may as well eat his vegetable medley coat.
While the main takeaway was certainly "more is more" – as fashion’s great and good ogled at gold leather suits littered with Quality Street-coloured gemstones, gowns printed with slot machine motifs and detergent patterned minis accented by rhinestones – another important message, Scott explained, was the fact that everyone is a winner in his eyes. Nice to see you, to see you nice! Bring on the first Monday in May.