Just when you thought Simon Porte Jacquemus had designed fashion’s most outrageous It bag – a mini bag so mini that it only holds a stick of gum or a pair of AirPods (without the case!) – Virgil Abloh slides in with a surprising counter. Sure, the Jacquemus bag holds just one or two little things, but Abloh’s literally holds nothing. Dubbed the Meteor, Off-White’s new top-handle style comes with giant holes punched straight through the leather, as if hit by a perfectly-round meteor. The holes are slightly askew so you can slide your hands through and carry the bag like a clutch, but anything you might put inside – an iPhone, a card case, a lip balm, a pair of headphones – would instantly fall out. In fact, in a release, the brand explicitly says the bag is “unfunctional.”
Can we even call it a bag, then? The very definition of a bag is that it is something to hold your personal belongings, making this more an objet d’art than an everyday accessory. The release adds that the Meteor is “challenging the concept of a bag itself, one of the most common objects in our everyday lives”. Perhaps this is Abloh’s response to trendy mini bags that are little more than Instagram props. Or maybe the Meteor bag is the ultimate status symbol: a “bag” for the woman who doesn’t need to carry anything at all.
Ana Gimeno Brugada
The Meteor follows Off-White’s popular Jitney bag, which looks nearly identical to the Meteor but without the holes. According to Lyst, the Jitney was the most sought-after item of the entire summer, which is all you need to know if you’re wondering whether people will actually buy the Swiss cheese version when it becomes available on 29th September.