For the past four seasons, the creative director has chosen to unveil his holiday-focused fashion lines in Europe. Each venue – from Cruise 2019’s 4th-century Roman necropolis of Alyscamps in the Provencal city of Arles to Cruise 2017’s enclaves of the 13th-century cloisters in Westminster Abbey – is reflective of the historically informed Gucci-verse.
The Resort 2020 show, which was held at the top of Rome’s Capitoline Hill, closed with a party at Palazzo Brancaccio at which Stevie Nicks and Harry Styles delivered a duet of “Landslide”. The 2021 season will no doubt come with similar theatrics.
Chanel kicks off the Cruise 2021 calendar on 7th May in Capri. It is the first time the brand has presented its vacationwear collections outside of Paris since 2016, and will be the second resort line designed by Karl Lagerfeld’s successor Virginie Viard. Max Mara has chosen Saint Petersburg for its cruise event on 25th May.