New Collabs With Victoria Beckham & Virgil Abloh Dropping On Net-A-Porter

Last year, Net-a-porter.com sold 10 times the amount of trainers it did in 2012. The luxury e-tailer has already bought 500 sneaker styles for the spring/summer 2020 season, and is expecting more drops to come. These statistics, of which there are many more – it sold 2,000 pairs of Nike x Sacai kicks within three hours of launching, for instance – have inspired its first dedicated sports shoe campaign. The Sneakerset features six exclusive product drops and eight new collaborations modelled by 12 influencers and creatives.

Highlights include tie-ups from Adidas x Pharrell Williams, Reebook x Victoria Beckham, Cecilie Bahnsen x Sophie Bille Brahe and Veja x Rick Owens. Considering that Net-a-porter.com has sold tens of thousands of Veja trainers to date, the latter tie-up is expected to fly off the virtual shelves. Rising brands on the streetwear scene – including Shoes 53045 – will pique the interest of sneakerheads around the globe, in addition to exclusives from Good News and BOTH.

As well as the oversized “Dad” trainer, “this season Net-a-porter.com is seeing a strong return to cleaner silhouettes and retro styles – a sleeker option to pare back elevated basics or a sharply tailored suit,” says Elizabeth von der Goltz, global buying director at Net-a-porter.com. “Some of our favourites also come with a refreshing and laid-back Californian vibe, from luxury brands Chloé and Isabel Marant, or with a feminine approach with designs from Converse x AMBUSH.”

Intel from Net-a-porter.com’s buying team also suggests that the 1970s Runner shoe is making a comeback. The website is ready to meet demand for the silhouette with a selection of Nike Daybreaks and new lace-ups from Adidas x Khaite – one of Net-a-porter.com’s fastest selling exclusive partnerships to date.

Dropping from now through November – with stock replenishments of best-sellers, including Golden Goose’s Superstar and Givenchy’s Urban Street – the sneaker juggernaut shows no sign of slowing down. From Seoul to Stockholm, Net-a-porter.com’s global community of trainer obsessives shows how to style the new-season kicks, too. Thank them at the checkout.