Although a specific date is yet to be confirmed, Giorgio Armani will kick off the vacationwear calendar. Chanel will show its resort offering in Capri on 7th May, Gucci is presenting in an undisclosed location in the US on 18th May, Prada’s presentation will be in Japan on 21st May, and Max Mara has chosen Saint Petersburg for its cruise event on 25th May.
A decade after Giorgio Armani opened its first hotel in Dubai, the brand will enjoy an increased level of media exposure in the Middle Eastern city in 2020, owing to its hosting duties around Expo, an innovation programme, which accelerates creative solutions that improve lives while preserving the planet.
“I’m very happy to be back in Dubai after 10 years, especially on the occasion of the Expo 2020 which will place a great emphasis on the city,” said the designer. “Dubai is a luxurious and fascinating place with a soul focused on the future, always in pursuit of the imagination.”
While the traditional fashion show format has come under scrutiny for its environmental impact, the cruise shows, which see editors and buyers fly around the world to support brands, have not come under fire. Will this change for the 2021 season?