Thursday, March 23, 2017

"Model Mom" Hadid Lands TV Show

As mother to three of the most successful models of the moment, Yolanda Hadid is well placed to share her wisdom when it comes to nurturing catwalk talent - and it appears American cable channel Lifetime thinks so too. The network confirmed yesterday that it has offered Hadid the lead in a new unscripted reality-TV show, tentatively called Model Moms.

The series will follow the mother of Gigi, Bella and Anwar, as she coaches aspiring teen models "to succeed on and off the catwalk" alongside a team of experts, reports Entertainment Tonight. Hadid will be mentoring the wannabe-models and their "momagers" through an eight-week training programme, which will focus "on the physical, mental and emotional wellness that it takes to build a brand".


Whoever emerges as the winner of the series, will be awarded a $5,000 weekly prize which is aimed to help them when they embark on their careers, a management contract with Hadid's company, and the chance to be repped by industry stalwart IMG - the agency which looks after the careers and contracts of Hadid's three children.

While this is the first time that Hadid will take the lead in a television show, she has plenty of experience of being in front of the cameras from her time on Real Housewives of Beverly Hills. As for her credentials as a model coach, the sustained success of her children's careers is more than testament.

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