The limited-edition goodie bags for members of the subscription service (who pay £38 a month, but can skip a month and not be charged) comprise a cheeky Xccessory and an Xclusive collector’s item chosen by a special guest. For her turn, Constable chose a baby doll underwear set, multi-coloured nipple pasties and a flask keyring. “By golly Mizz Molly! We're startin’ the summer off right with our girl @mollyconstable – our box guest curator!” read the first of three Instagram posts promoting the goodie bags.
Constable, who was scouted aged 17 in 2012 via Instagram, has been working with Rihanna for a year, and walked the Savage X Fenty show during New York Fashion Week’s autumn/winter 2018 season. In the early days of her career, the model – who has been shot by Tom Ford and Alasdair McLellan – was embarrassed by being labelled as plus size, she told Interview. “I didn’t know that people were actually calling women above size 12 'plus size',” she said. “I thought that clothes were always just clothes. Now that I’m in the industry and know things, I find it boring. It’s a boring subject and I don’t think that it needs to be a thing… Just make clothes a size bigger. You don’t need to put someone in the back of a store because they’re one size bigger.”
Subscription services might seem like a trad method of selling products, but for Rihanna, who has a community of Fenty fans engaged with the inclusivity that underlines her empire, they are another way of connecting with her followers. There’s no puppet master instructing the musician-turned-mogul to make these business decisions, they are rooted in Rihanna’s personal mission to cater to everyone in any innovative, effective ways she can.
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