Alexa Chung Celebrates Barbour Collab With "Simply The Fest" Pub Quiz Before Glastonbury

Can you name the Britpop band Ricky Gervais managed in the late 1980s? How about the only Beatles song with a woman’s name in the title, but not in the lyrics? Such were the calibre of questions at Alexa Chung’s pub quiz in celebration of her brand-new Barbour collaboration.

Held at The Albion in Islington, Chung circulated a crowd including Daisy Lowe, Lady Mary Charteris, Martha Ward and Henry Holland, before helping compere Nick Grimshaw with props for “The Great Outdoors” round. Guests were asked to take a punt on the weight of Barbour’s first thornproof jacket from the 1930s – draped over the former model – and were shocked to learn that the waxy creation, which inspired Chung’s reworked Barbour collection, was 1.61kg.

“The Barbour tie-up was an opportunity for me to explore how the Alexa Chung brand interprets an iconic and historic label that is woven into the British psyche,” the designer told Vogue upon the first drop from the two-year, four-season deal with the 125-year-old label.

As talk turned to Glastonbury via the “Simply The Fest” section – side note: how many of headliner Stormzy’s nicknames do you know? – the question of packing pervaded the quiz. Among Chung’s Worthy Farm-ready edit is a light blue raincoat riffing off Liam Gallagher’s style, and a patchwork jacket inspired by an eccentric gentleman’s retirement gift. Chung, herself, is particularly pleased about the sharp collars and short cuffs on all of the outerwear. “Look at any image of me in Barbour from yesteryear and you will see that I often turn up the sleeves of the jackets to show off the lining,” she explained of finessing the garments to suit her style.

Many of the pub quizzers will of course venture to Somerset next weekend, but the winning team will be obvious by the amount of lighthouse logoed Alexa Chung x Barbour merch they are wearing. The winner takes it all.