Raf Simons, Bottega Veneta, Issey Miyake and Junya Watanabe all feature in Cherry’s edit, which will launch online and go on display at 5 Carlos Place – the company’s experiential townhouse – from June 20. “I worked with my stylist Karlie Shelley to find pieces that felt most like me: expressive and fun,” she tells Vogue, before reeling off a list of creative favourites also on her radar. Noki, Martine Rose, Phoebe English, Abiola Onabule and Edward Crutchley all appeal to her sense of style, which she describes as “ragga granny-like”.
On a good day, Cherry divulges, she gets dressed quickly, looking to the street for inspiration. She picks up clothes through work, frequents markets to scoop up off-beat gems and borrows from her daughters, Mabel and Naima. “If my husband [Cameron McVey] hadn’t managed to throw away my collection of Alaïa and Jean Paul Gaultier in a house move – boohoo – we would share those,” says Cherry.
A black kimono inherited from her mother is the item she would save in a house fire, but she doesn’t often get nostalgic. “To be honest, I can’t imagine myself running to save any clothes,” she shares. “I would just run, family in tow.”
The “Buffalo Stance” singer is the first to admit that big earrings, trainers and bomber jackets have defined her wardrobe over the years. Aside from a Chanel handbag and her Alaïa wedding dress, which the late designer sewed Cherry into on the morning of her wedding, she is content to carry on the image she honed during the Buffalo movement with collaborators Judy Blame and Ray Petri.
“We weren't really thinking about paving the way, we were just creating and living in it at the same time. That journey continues,” she told Vogue last year upon the release of new music. The Matchesfashion.com collaboration is just the latest iteration of her multi-faceted modes of self-expression. And, she’s as laid-back about it as always. The accessory she can’t live without? “My Juul vape,” she deadpans. “One of my friends calls it my dummy.”
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