Tuesday, May 28, 2019

Victoria Beckham’s New Graffiti Tee Is Inspired By School Leavers’ Shirts

Victoria Beckham has let her guard down in recent seasons. From the launch of her YouTube channel, where she has become quite the beauty vlogger, to her first collection with a narrative, which presented glimpses into the films and cultural figures that make up her personal interests, the designer’s door has seemingly been propped open.

Nowhere is this more obvious than on Beckham’s Instagram, where every lookbook shot, family home video and gym selfie is dutifully signed off with “Kisses VB”. This personal signature was the starting point of her latest product launch: the VB Graffiti Tee. Side note: It’s less street-art than it might first sound – more delicate Beckham-style doodling.


Messages including “Kiss, kiss, ciao, ciao”, “Big love”, “Bon voyage” and “Miss you!” are scrawled across the body in a graphic, chaotic way designed to emulate school leavers’ shirts. “I don’t remember exactly what was written on my school shirt – it was a while ago! – but I love that it’s still an expressive rite of passage, even now in the digital age,” Beckham told Vogue. “This tee is inspired by that idea and includes the sort of messages that I’ve written to friends and family over the years, including my ‘Kisses VB’ sign off.”

Of course the fun, one-off product launch – which, like her previous “Fashion Stole My Smile” T-shirts, is designed to give her audience a more accessible entry point into her brand – is not at all off-the-cuff, but underlined by detail. The product itself is the classic and perfectly cut Victoria Tee that Beckham wore to take a bow after her spring/summer 2018 show (pictured above). Amidst the messages sits an embroidered mimosa flower, a symbol of International Women’s Day. Beckham might have loosened the reins, but she’s a stickler for the small touches.

No comments:

Post a Comment