“Having visited many Save The Children programmes over the past four years, I’ve met with some of the most inspiring and amazing children who, despite adversity and conflict, have not only survived to tell their stories but are now thriving and full of hope for a better future,” Delevingne said about her ambassadorial role. “It’s because of these children and their daily fight that Alexa and I wanted to create something that would help make a change and encourage people to do something good.”
The T-shirts – which have been made by Teemill, a manufacturer that only uses traceable GOTS-certified organic cotton and plastic-free packaging – come in navy, white and a limited-edition run of canary yellow, and feature an illustration of a crescent moon face alongside the words “The Future is Now”. “To me [the moon] symbolises children’s dreams, hopes and the promise of a new day,” Chung explained. “Sadly, not all children have the chance to enjoy such innocent childhoods as millions are battling through conflicts started by adults. But they should, and we need to fight for their futures and help them fulfil their potential by ensuring all children are off limits in war.” Thirty per cent of the profits generated from the Tees, which cost £25 and £15 for the children’s versions, will go directly to Save the Children.
To generate noise around the product launch, Delevingne enlisted shoe designer Tabitha Simmons to style her, Gucci Westman to beautify her and Cass Bird to art direct and photograph the campaign. Will Chung share the design process on her bona fide video channel? “We're going to be sharing behind-the-scenes content from my fashion line, but additionally you can expect tutorials, city guides, interviews with heroes of mine, and a mixed bag of all things I like,” she told Vogue about what to expect from her turn as vlogger. Why should we tune in? “Why not?” she replied in typical self-deprecating fashion.
When it comes to her friend’s charity efforts, she is anything but playful, however. “The children’s future, our future, starts now. Please join us and help raise vital funds for Save the Children.”
To generate noise around the product launch, Delevingne enlisted shoe designer Tabitha Simmons to style her, Gucci Westman to beautify her and Cass Bird to art direct and photograph the campaign. Will Chung share the design process on her bona fide video channel? “We're going to be sharing behind-the-scenes content from my fashion line, but additionally you can expect tutorials, city guides, interviews with heroes of mine, and a mixed bag of all things I like,” she told Vogue about what to expect from her turn as vlogger. Why should we tune in? “Why not?” she replied in typical self-deprecating fashion.
When it comes to her friend’s charity efforts, she is anything but playful, however. “The children’s future, our future, starts now. Please join us and help raise vital funds for Save the Children.”
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