Friday, August 1, 2014

The Must Have You Never Knew You Needed

Although the very antithesis of a look-at-me dress or glossy It-bag, Rails's slouchy plaid shirts are spotted on fashion's favourite girls as often as any brand could hope to be. Super-soft and uniquely colourful, the shirts have been pictured on everyone from  Gisele Budchen to Taylor Swift, Kate Moss to Olivia Palmero and - while you may not be able to put your finger on what's covetable about that image - chances are you'll want to be that girl.

Jeff  Abrams
"Since the beginning we have had a strong following among celebrities and fashion trendsetters," founder Jeff Abrams explained. "I remember shortly after I began designing the shirts, Kate Moss was spotted wearing one, and I really felt like I had arrived! Now I get more enjoyment from seeing more anonymous girls wear them in their everyday life. Whether they are just passing me on the street or enjoying their weekend out with friends, it's exciting to see the Rails brand connecting with so many people."

Celebrity  Following
Born, like Abrams, in LA, Rails has grown from a small label - started with just one style of hat - into a fully fledged womenswear offering with a wealth of international stockists, including Harvey Nichols, Harrods and Liberty in the UK. And the global expansion certainly doesn't stop there.

"Each season we are expanding the women's collection and introducing new categories, silhouettes, and fabrics," Abrams told us. "We have some great design collaborations in the works for 2015 and will be expanding our distribution throughout Europe, Asia, and South America. Next month we are launching our menswear collection and childrenswear line, Little Rails, and are planning to open our first retail store at the end of next year."

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