DVF Wastes No Time

Diane Von Furstenberg has wasted no time since her term as president of the CFDA was extended earlier this week. The organisation announced today that it has acquired the Fashion Calendar that it hopes will streamline the running of New York Fashion Week.

Founded by Ruth Finley in 1945, the calendar has been responsible for organising all of the shows and events at NYFW (as well as events throughout the year) for more than 60 years, and with one of the most dense schedules of all four fashion capitals that is no easy feat. With the integration, von Furstenberg hopes to create one single destination for all enquiries, making the planning of diaries more streamlined for all involved - and ensuring that minimal clashes occur.

"The Fashion Calendar has been one of the foundations of our industry, ensuring that the press, retailers and designers are able to come together in an efficient manner," von Furstenberg told WWD. "Now that it is part of the CFDA, we are prepared and excited to take it into the new world."

CFDA President

For Finley, she is happy that her life's work is being continued. "Years back, my original thought was to keep my business in my family, but it turned out I didn't have any granddaughters who were interested in doing it, therefore, as a family business, it wasn't going to work," she said. "That basically changed the whole approach. I felt the CFDA was the ideal solution for keeping it going and I hope it goes on for another 65 years."

The changes are slated to come into play in full for the autumn/winter 2015 shows in February, so as to not disrupt any planning that has already taken place for this coming September.