Be A Barbie Girl

Barbie has captured the imaginations of generations of little girls, but now the doll's creator, Mattel Inc, is hoping that she will inspire a whole new age group with its trilogy of ready-to-wear collaborations.

American brands Lord & Taylor, Wildfox and Forever 21 have all signed up to create collections inspired by the perennially chic and coordinated fashion icon's wardrobe from the Fifties, Eighties and Nineties respectively.

Barbie

"We have fans of Barbie of all ages, and many girls that once played with them have grown up," Jessica Dunne, Mattel's general manager and senior vice president, told WWD. "We really wanted to make sure that we put together consumer approaches that reached all ages."

Available from September 6, the collections reaffirm what we already know: Barbie just doesn't get old.