British designer Gareth Pugh is taking his Paris fashion Week show to New York this season instead - and he's hoping to cause some "disruption". Described by the designer as an "immersive live performance" that will include dance, his Big Apple arrival will shake things up after six years in Paris, Pugh hopes.
"There's a point at which old archetypes need to change," he said. "Fashion is very stuck in its ways, and I wanted to present something that would make people think, and maybe move the needle a bit."
Pugh referenced the late Louise Wilson - course director of the Central Saint Martins MA course, from which Pugh graduated in 2003 - as one of the inspirations for the switch.
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| Gareth Pugh |
"[She] used to talk about the importance of how clothes are presented," Pugh told The New York Times, "and how that had been lost, and everyone just did the same thing. This is a chance to change that."
The Chambre Syndicale has agreed to hold his Paris Fashion Week slot, allowing him to return next season.
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