Chanel's New London Home

Chanel is opening a new boutique in London's prestigious Burlington Arcade, just off Piccadilly. Rumoured initially to house the label's accessories, it will in fact play home to its fragrance and beauty collections.

In addition to the standalone space, the French fashion house has also signed a long-term lease for four other units in the arcade which will house lingerie label Eres, milliner Maison Michel, watchmakers Bell & Ross and the knit label Barrie, all of which it owns.

Chanel

"Our goal is to provide the highest-quality tenants," said Melissa Gliatta, executive vice president at Thor Equities which owns Burlington Arcade, said. "No matter who you are when you walk through the arcade there's something for you, and I think that's important to us to make sure we have a nice mix."