Not only is 2020 the first time the legendary calendar has been shot by an Italian photographer, it also marks a new foray into film for the tyre giant. Roversi’s premise that Shakespeare’s “Juliet exists in every woman” is explored in the 132-page edition comprising 58 photographs, and also a short video, in which he interviews candidates for the role of the bard’s fated lover. Both are set in Verona, a city that is indelibly tied to the young woman’s fate.
“I was looking for a pure soul, someone full of innocence that combined strength, beauty, tenderness and courage,” Roversi explains of his casting and concept. “I found this in the glimmer of an eye, in the gestures and words of Emma and Yara, Indya and Mia and in the smiles and tears of Kristen and Claire… in the voices and chants of Chris and Rosalía. In Stella we have the innocence. There’s a Juliet in every woman. And I will never stop looking for her.”
Roversi’s vision is in keeping with Albert Watson’s 2019 calendar, which told the stories of four fictional women – Gigi Hadid, Julia Garner, Misty Copeland and Laetitia Casta – who dream themselves out of their respective realities. “I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still,” Watson told Vogue at the time. Roversi also continues the tradition of unconventional calendar narratives, which began in 2016 when Annie Leibovitz broke away from the soft-core calendar-girl aesthetic Pirelli had practiced since 1964, and captured a series of women celebrated for their accomplishments, rather than just their looks.
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