Has Jeremy Scott Reached Peak Pop Culture With His Sims Capsule?

Jeremy Scott, the Moschino designer who was built for the Instagram age, has upped the ante for his next capsule collection. How, you might ask, is that possible after he presented his most flamboyant collection to date for autumn/winter 2019? Well, reader, he has topped his American game show theme with another one tapping into pop culture nostalgia: The Sims. And he’s taking his pixelated designs to Coachella, a haven for social-media addicts constantly searching for content.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” Scott commented on his mission to make video simulation stylish. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

Rather than creating an avatar version of himself, Scott has morphed models Stella Maxwell, Aiden and Denek K into Sims characters for the campaign. Signature Moschino motifs, including the teddy bear, freezer bunny and graphics that read “I don’t speak Italian, but I do speak Moschino” have all been put through a pixelated lens, but the pièce de résistance of the bonkers edit is a pair of earrings that symbolise the plumbob (the official name for the green diamond that floats above each member of the ultra-polished Sims community).

Whether or not you'll be wish-listing pieces when they appear on Scott's 'chella crew on April 13 is besides the point – Scott's feel-good fashion is always a welcome break from reality. The big question: will Scott transform his Met Gala 2019 table into a virtual dolls' house? Bring on the first Monday in May.