Sarah Jessica Parker Turns Jewellery Designer

Fragrance footwear, dresses: there is little that Sarah Jessica Parker hasn’t done. Adding yet another string to her already stylish bow, the Sex And The City star has now turned her hand to jewellery design, collaborating with London-based fine jewellery designer Kat Florence on The Flawless Diamonds Collection.

“There is so much that goes into jewellery,” said Parker told us of the design process. “It is so personal. As an actor I have to remove all of my jewellery in order to take on the characters I play. I get to a trailer for work every day and I have to take off my jewellery to play a character, to be someone else. To me, jewellery is a very special choice.”

Florence and her Mayfair boutique are known for one-of-a-kind pieces. In Parker she found not only a co-designer and business partner, but a model too; Parker stars in the collection’s campaign, photographed by Peter Lindbergh in New York.

Launching on November 5, the new collection is split into four initial “chapters” or styles, each celebrating different techniques and decades of design. The Heritage chapter, for instance, takes its cue from Art Deco architecture; Opulence sets stones against rich, burnished 18K gold for a bold look; Symmetry melds past and present with motifs from the Thirties, reimagined in contemporary materials; while Pavé Hews praises sparkle. All use D-grade, flawless diamonds sourced from Botswana, with prices starting from £1,300.

Reasonable pricing was important to both Parker and Florence: “Kat’s trying to create jewellery that is at a price point that is doable,” said Parker. "That is not the typical philosophy [usually associated with] diamond jewellery. She is the opposite of the big diamond industry.”

Keeping true to the personal nature of their approach to the collection, the 100 designs will only be made in a limited production run of between 10 and 15 pieces per style.