Mark Langer told German business newspaper Handelsblatt that the brand was looking to "abandon the luxury market and go back to its roots of selling premium men's clothing", reported the Business of Fashion this morning. He added that "the effort to make inroads in the luxury market didn't prove to be particularly helpful for our business".
A spokesperson for the brand, however, has insisted that this will not affect its women's ready-to-wear line, which is currently designed by Jason Wu.
A spokesperson for the brand, however, has insisted that this will not affect its women's ready-to-wear line, which is currently designed by Jason Wu.
"We can confirm that we will focus more closely on our menswear collections. Hugo Boss will, however, be continuing its collaboration with artistic director Jason Wu who remains extremely important to us. Therefore womenswear will remain a key component of our medium-term growth strategy," we were told this afternoon.
Wu joined the label in June 2013 and has helmed the house, while simultaneously running his eponymous fashion house, since. 2016 has so far been a busy year for the Canadian designer who married his long-term partner, Gustavo Rangel, in April, before announcing the launch of his new ready-to-wear line, Grey Jason Wu later that month.
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