The Chanel and Fendi designer is launching Karl Lagerfeld Hotels and Resorts, an international hospitality brand under a long-time licensing deal with Brandmark Collective BV, reports WWD. As well as hotels, Lagerfeld's new undertaking will encompass restaurants, residential properties and private clubs, all of which will reflect the designer's legendary style and the luxury aesthetic for which he is known.
"Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld comprehensive lifestyle experience," said Pierpaolo Righi, CEO and president of the Karl Lagerfeld brand, noting that the process of developing the "six-star hotel in Macau", which preceded the designer's deal with Brandmark Collective, has been a particularly exciting project for the team.
Lagerfeld is by no means the only designer to expand into the hospitality industry - he joins the likes of Armani, Versace and Bulgari as the most fashionable hoteliers in the business.
"Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld comprehensive lifestyle experience," said Pierpaolo Righi, CEO and president of the Karl Lagerfeld brand, noting that the process of developing the "six-star hotel in Macau", which preceded the designer's deal with Brandmark Collective, has been a particularly exciting project for the team.
Lagerfeld is by no means the only designer to expand into the hospitality industry - he joins the likes of Armani, Versace and Bulgari as the most fashionable hoteliers in the business.
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