Claridge's Reveals 2016 Christmas Tree Designer

The annual reveal of the Claridge's Christmas tree is always one of the most exciting dates in the festive build up, but this year perhaps even more so. Eschewing the usual fashion designer collaboration, the prestigious Mayfair residence has secured the scoop of the season with its 2016 designers, which this morning we can exclusively reveal will be Jony Ive and Marc Newson.

“Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome our friends Jony and Marc to spread their legendary creative magic this year," said Paul Jackson, Claridge’s general manager, who has previously worked with Alber Elbaz, John Galliano, Burberry and Dolce & Gabbana on the annual fern. "We truly believe that their innovative spirit and ground-breaking approach will make this year’s annual tradition one to remember for our guests.”

Although Ive and Newson are well known for their work with Apple - Ive is the brand's chief design officer and Newson its designer for special projects - their Christmas tree design for the hotel is an independent project which will stand apart from the technology company.

The pair - two of the most important design visionaries of their generation - are an inspired choice by the hotel which, despite its rich and illustrious heritage, continues to attract new generations of guests from all over the world thanks to ongoing innovation through its collaborations, events and menus.

Its latest pièce de résistance continues this amalgamation of old and new - the big reveal of which promises to be one of the most popular attractions the capital has to offer this year when the curtain comes down on November 18.