To celebrate her brand’s 10-year anniversary, Simone Rocha has teamed up with long-time collaborator Dover Street Market on a series of unique installations now in situ at its London flagship. “I’m really humbled and proud to have been at Dover Street Market for a decade,” says Rocha of the project. “I’m so happy to have been invited to create this special installation.”
In collaboration with Luncheon Magazine, the designer created a limited run of 10 upcycled tablecloths, made from archive Simone Rocha fabrics such as the daisy broderie anglaise, embroidered gold-thread cherub and red embroidered Delft plate, that will be available to purchase from DSM. The pieces are “reflected in a human tactile way, to bring a sense of home to the experience,” says Rocha. “The tablecloths have also been translated into still life images by the iconic [photographer] Tessa Traeger.”
The installation at the store features a stained glass church by set designer Janina Pedan, which house Rocha’s autumn/winter 2021 collection “Winter Roses”, as well as other signature items from the past decade, and are decorated by hair pieces that replicate hairstylist Cyndia Harvey’s creations from the show. An exclusive range of products made especially for DSM – including one of a kind embellished headbands, mini bags with pearl straps – is available in store, as well as shoes and accessories from the autumn/winter 2021 collection, all of which will be on display for the next three weeks.
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